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10.11.2023 - 11:37 / ok.co.uk
Dior has left people scratching their heads after launching a £230 fragrance for babies. It's a "scented water" which is supposed to be a "gentle reminder of sweet memories of early childhood". Bonne Étoile, which is in a pink and celadon 100ml bottle, comes in two colours and is scented with "light notes of fruit, pillowy cotton and velvety petals".
It was co-created by Francis Kurkdijan and Cordélia de Castellane and contains "98% natural-original ingredients" and is personalised with a coloured ribbon for each child. The product has been designed to be gentle on babies and their skin. It's part of a new range which has hydrating body milks, and gentle bath cleansing foams, costing £95 and £80.
Dior's range has had mixed reactions, with one person writing on Twitter: "Dior just released baby perfume, what is the point? They're gonna vomit milk every 2 seconds regardless???" Someone else said: "I can't believe Dior has brought out baby perfume." Another added: "Dior launch a perfume for babies. Babies are supposed to smell of sick, s*** and mothers milk." A fourth furious commenter penned: "So, in the cost of living crisis that we find ourselves in, #Dior has brought out a £230 perfume for babies. How ridiculous !! "Charities, and the poorest people in society, must weep when they read articles like this.
I know I do." However, according to the Business of Fashion, marketing perfume to younger customers is not a new thing. Brands like Hermes have also launched “eau de senteurs”, perfumed water for children's sensitive skin. Bulgari also has a £64 eau de toilette for mothers and their children, Jacadi's got £49 baby fragrances, and premium skincare brand Dr Barbara Sturm's has a £100 Baby & Kids Body Set.
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Cold Weather Payments will begin to be paid out throughout the current winter period.
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