As the sole MCU release in theaters for 2024, “Deadpool & Wolverine” marks a critical moment for Marvel Studios. It’s the first glimpse of the X-Men (or at least an X-man) in the live-action MCU.
17.06.2024 - 04:01 / variety.com
Patrick Frater Asia Bureau Chief “Deadpool & Wolverine” will enjoy a release in mainland Chinese cinemas on July 26, simultaneous with its North American outing. And, despite hailing from what is arguably Marvel’s most adult franchise, the film will incur only “minimal cuts” for its China release. All foreign films entering China require permission to be imported, to clear censorship and must be allocated a release date by local authorities.
The Film Bureau-approved China release on July 26 was announced Monday morning local time in China via Marvel’s local Weibo (social media) account and subsequently confirmed by Disney. While Disney and Marvel were not specific about the censor-imposed edits to the film, the cuts were reported to be “minimal and are due to violence, blood and gore, and language.” Sources close to the studio said that no cuts were made that impact the integrity of the storytelling and the film remains authentic to the Deadpool spirit. That is unlike 2019’s “Once Upon a Deadpool,” which was completely reworked with all-new scenes to create a PG-13 version.
China does not have an official film rating or classification system and all film releases are theoretically supposed to be accessible to audiences of all ages. That has not stopped some exhibitors and distributors occasionally pressing for a classification system or issuing audience guidance of their own. The decision means that including “Deadpool & Wolverine,” five out of the last six Marvel franchise movies have secured releases in China: “The Marvels” in 2023, “Ant-Man 3 in 2023, “Guardians 3” in 2023, and “Black Panther: Wakanda Forever” in 2022.
As the sole MCU release in theaters for 2024, “Deadpool & Wolverine” marks a critical moment for Marvel Studios. It’s the first glimpse of the X-Men (or at least an X-man) in the live-action MCU.
Patrick Frater Asia Bureau Chief France’s film and TV sales agencies are expanding their efforts to do business with companies in China and Southeast Asia. That requires travelling to the region and, for some, a tweak to established mindsets. This month has seen a delegation of sales firms set up stall in specially-organized rights markets in Beijing, China, and another in Saigon (aka Ho Chi Minh City) in Vietnam.
Patrick Frater Asia Bureau Chief The Malaysia International Film Festival (Miffest), which runs July 21-28, will open with horror film “Indera” by local director Woo Ming Jin and starring Shaheizy Sam and Azira Shafinaz. The festival will conclude with the double feature of “Love Lies” by Ho Miu Ki and “Peg O’ My Heart” by Nick Cheung.
Patrick Frater Asia Bureau Chief “Caught by the Tides,” the contemporary Chinese epic film directed by Jia Zhangke, has been acquired for U.S. release by Sidehow and Janus Films. The film appeared in main competition in Cannes in May and is on one an extended look at the romantic destiny of his perennial heroine, Qiaoqiao (Zhao Tao) over a period of 21 years.
Patrick Frater Asia Bureau Chief Feelgood local movie “Moments We Shared” ran off to a dominant win at the mainland China box office, despite releasing only on Saturday. If ever there was need of further evidence of Hollywood’s diminished power with Chinese audiences, this weekend provided it. “Moments’” win came at the expense of two U.S.
Patrick Frater Asia Bureau Chief The 17th edition of the SIFF Project Market, held on the margins of the Shanghai International Film Festival, wrapped this week with the awarding of various prizes and an early evening party. In the juried section prizes were determined by a panel including Lu Chuan, Luca Liang and Yao Chen.
Patrick Frater Asia Bureau Chief Steve W. Chung, a former executive at Fox and Korea’s CJ ENM, has been appointed as the inaugural COO of Azuki, an anime community platform and digital art collection.
Patrick Frater Asia Bureau Chief France’s Canal+ Group has increased its stake in multi-territory Asian video streamer Viu to 36.8%. It says that the move is in accordance with the terms of the strategic partnership with Viu owner PCCW Group announced a year ago and follows the satisfaction of key business milestones.
Patrick Frater Asia Bureau Chief “Extremely Unique Dynamic,” a comedy drama film that plays at the Frameline Festival in San Francisco, is set for release later this year in North America. North American rights to the picture were acquired by distributor Strand Releasing, which says it plans a late fall theatrical release. The U.S.-produced film chronicles “two best friends who test the limits of their relationship while making a triple-meta movie.” It had its debut in March at the Sonoma International Film Festival and followed that with appearance at Inside Out and CAAMFest.
Patrick Frater Asia Bureau Chief Chinese industry executives will get a first taste of “Coolie,” a big-budget historical miniseries that focuses on the enslaved Chinese workers in Cuba in the 1860s. MM2 Entertainment is handling China rights to the production on behalf of I.E. Entertainment.
Patrick Frater Asia Bureau Chief “Extinction,” the Malaysian-produced animation that is playing at the Shanghai International Film Festival, has struck its first international rights sales deals. The film was recently picked up by All Rights Entertainment, the Paris, Hong Kong and Los Angeles-based sales agency. All Rights has subsequently licensed the title to Magic Film for the CIS region, to Dazzler Media for the U.K., to Red Cape Distribution for Israel and to Bir Film for Turkey.
Patrick Frater Asia Bureau Chief Wanda Film, China’s largest cinema operator, has expanded its business relationship with Imax Corp. in a huge deal that straddles technology and content. With 381 Imax installations, Wanda alone operates more Imax venues than most countries.
Patrick Frater Asia Bureau Chief Coralie Fargeat’s Demi Moore-starring feminist body horror film “The Substance” has been set as the closing night title for the New Zealand International Film Festival. The picture is one of 16 which premiered at the Cannes Film Festival last month selected for the NZIFF which is now under the artistic leadership of Paolo Bertolin.
Patrick Frater Asia Bureau Chief Zhang Yimou, director of many of China’s most spectacular and successful movies, is to try his hand at sci-fi. He will direct a film adaptation of “The Three-Body Problem.” The project was announced Sunday by Wang Changtian, founder and CEO of Enlight Media, one of China’s top three studios, at a forum organized within the Shanghai International Film Festival. Wang said that Zhang is in the early stages of preparations for the film.
Patrick Frater Asia Bureau Chief Japanese animation film “Haikyuu!! The Dumpster Battle” took a clear lead at the mainland China weekend box office – despite only being available for two of three days. Data from consultancy firm Artisan Gateway showed the film scoring $9.8 million (RMB69.4 million) in China, more than double that of second placed film “Be My Friend.” The win came despite “Haikyu!!” only being released on Saturday and measuring up against other tiles available throughout the whole of the Friday-Sunday period. “Haikyu!!” is the third Japanese film so far this year to lead the mainland Chinese box office, following “The Boy and the Heron” and “Doraemon the Movie: Nobita’s Earth Symphony.” It was produced by Production IG, Toho Animation and Sony Music Entertainment Japan and released by Crunchyroll in multiple territories.
China’s Film Bureau has approved a July 26 release for Disney/Marvel Studios’ Deadpool & Wolverine, arguably one of the most anticipated movies of the year globally. Marvel’s Weibo account announced the dating this morning Beijing time which Disney has confirmed. The release is day-and-date with the U.S. and marks the first time the Merc with a Mouth is going to China in step with the rest of the world. (Scroll below for a look at the new poster.)
Patrick Frater Asia Bureau Chief Parallax China, one of China’s leading independent film sales companies, has picked up rights to a pair of titles that debut this week at the Shanghai International Film Festival. It is handling world sales on “Qian Tang River,” directed by Wan Bo, and “Another Day of Hope,” by Liu Taifeng. Both are directorial debuts and both appear in the non-competitive Refreshing Chinese Cinema section.
The 2024 box office is in the pits, clearly, and Sony just bought the Alamo Drafthouse in a disturbing, do-anything-to-survive sign of the times. But is there hope on the horizon, with Marvel’s “Deadpool & Wolverine” already expected to save the 2024 box office? Well, the early word is massive and good.
Patrick Frater Asia Bureau Chief Along with a red-carpet opening ceremony, a press conference with the members of the main competition jury is a staple event of major film festivals and the 26th edition of the Shanghai International Film Festival kicked off in traditional form on Friday. Along with Vietnam-French director Tran Anh Hung, previously revealed as jury president, the other members of the decisive committee this year are: Australian director and screenwriter Rolf de Heer; German director Matthias Glasner; Hong Kong actor Tony Leung Ka Fai; Argentinian director Santiago Mitre; Chinese director Sonthar Gyal; and, the jury’s only woman, star actor Zhou Xun. A packed audience lobbed familiar questions about the criteria they jurors would employ to decide the Golden Goblet prize winners, and what informs those views.
Patrick Frater Asia Bureau Chief All Rights Entertainment, the Paris, Hong Kong and Los Angeles-based international film agency has picked up international sales duties on animated children and family feature “Out of the Nest.” The film had its world premiere this week at the Annecy International Animation Festival. In the Kingdom of Castilia, days from the coronation of the new Emperor and Empress, their seven royal fledglings are taken and it’s up to one hero to return them safely; a teenage delivery boy, Arthur the Goat. His dreams of becoming a world-class barber are put on hold when he becomes the unwitting guardian of the royal heirs.