Conecta Fiction Analysis: Free Services Dominate Video Streaming; FAST Channels Spread; CTV Poaches Linear Ad Revenues
19.06.2024 - 16:51
/ variety.com
Jamie Lang Attending this year’s Conecta Fiction & Entertainment industry get-together in Toledo, Spain, Omdia Senior Director Maria Rua Aguete addressed a crowd of producers, sales agents, distributors and other industry professionals to discuss global trends in streaming video. Here are several key takeaways from this morning’s presentation. YouTube is the Most Popular Video Service in the World YouTube continues to be the most popular video streaming service on the planet.
That’s hardly surprising, but the data backing up this fact is worth exploring. “With over 2.7 billion active users in 2024, YouTube remains the top choice for video content, offering a diverse range of videos that cater to all interests and age groups,” said Rua Aguete. Not only is YouTube the top platform globally, but Omdia’s data indicates that it’s the most popular platform in every single territory where it’s available.
“YouTube is always the winner everywhere in the world, even in the Middle East,” explained Rua Aguete. “I was there a month ago. Saudi Arabia is the country that consumes more YouTube videos per capita.” Instagram on the Rise After YouTube, Instagram is now the second most popular video platform in the U.S., displacing TikTok.
It has also passed TikTok globally, excluding China. Meta’s Instagram boasted 1.5 billion users last year, while TikTok hit 1 billion outside of China with another 1.3 billion in the country, where owner ByteDance is famously based. “Instagram Video is more popular in many countries now than Netflix and more popular than TikTok,” said Rua Aguete.
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