By Peter Bart
02.03.2020 - 01:01 / breakingnews.ie
A comedian said he has legally changed his name to Hugo Boss in a jibe against the German luxury designer using trademark claims to target small businesses and charities who use the name “boss”.
Joe Lycett, 31, posted a letter on Twitter purporting to be from the UK Deed Poll Office, which committed him to “absolutely and entirely renounce, relinquish and abandon the use of my said former name”.
He said he would be “launching a brand new product as Hugo Boss” which will be revealed on a new
Audrey Nuna (formerly Audrey) has unveiled the music video for her latest single "Long Night," premiering on Billboard on Friday (March 20).In the moody clip, the rising rapper and R&B singer delivers her lyrics through the greenish lens of night vision, dropping references to Justin Timberlake and an iconic New York City department store as city skyline shines in the distance."You should really be my valentine, valentine, valentine/ Yeah, I don't wanna stay but I can't lie, I can't lie, I can't
"Please take this seriously, because I’m deadly serious about it"
Suggs joked that Madness had single-handedly turned Camden in London into “one of the greatest tourist destinations on the planet” as he unveiled a stone on the Music Walk Of Fame in England's capital.
He is now the comedian formerly known as Joe Lycett
Comedian Joe Lycett has changed his name to Hugo Boss in a protest against the fashion firm.
Comedian Joe Lycett has legally changed his name to Hugo Boss because he says the fashion company 'hates people using their name'.
The comedian formerly known as Joe Lycett has said that changing his name to Hugo Boss to taunt the fashion company has been “a headache”.