Ciara is using her platform to spread an important message!The "Rooted" singer opened up to ET about her new campaign, Cerving Confidence, a collaboration between the Black Women’s Health Imperative and Project Health Equality aimed to encourage Black women to schedule a well-woman exam, including getting screened for cervical cancer with Pap and HPV testing.«I think there's a huge opportunity to impact many lives, to maybe even save lives, especially for my Black women,» Ciara told ET.