CBS News Creates Medical, Health And Wellness Unit
20.05.2024 - 13:51
/ deadline.com
CBS News announced the creation of a Medical, Health and Wellness unit, led by Senior Coordinating Producer Sara Kuzmarov.
Leigh Ann Winick will be the lead producer and Sandra Temko will be producer.
Adrienne Roark, president of content development and integration for CBS News and Stations, wrote in a memo, “There is no doubt that medical and health news is important to our audience, and by centralizing our brain trust in this area, we can drive headlines and drive engagement even further across all platforms.”
Among those reporting on air for the unit will Dr. Jon LaPook, chief medical correspondent; Dr. Céline Gounder, CBS News contributor and editor-at-large for Kaiser Health News; Dr. Malika Marshall, CBS Boston medical contributor; Stephanie Stahl, CBS Philadelphia medical reporter; CBS News’ Elaine Quijano; CBS News contributor Lisa Ling; Tom Hanson, a correspondent in the Innovation Lab team; and Anna Werner, who will also report for the Consumer, Business and MoneyWatch unit.
Roark’s complete memo is below:
Hello Everyone,
I’m thrilled to announce the addition of our latest beat — a Medical, Health, and Wellness Unit.
This is an exciting step forward as we continue to strengthen beats across the division to focus on areas of high interest to viewers. There is no doubt that medical and health news is important to our audience, and by centralizing our brain trust in this area, we can drive headlines and drive engagement even further across all platforms.
As a reminder, by creating these centers of excellence, we’ll significantly increase the pipeline of differentiated content for our CBS News and Stations broadcasts, streams, and digital. With specialized hubs, our team members throughout the division and