Career Advice: The Fast-Track to Professional Success? Learning Every Aspect of the Business
07.12.2022 - 17:17
/ glamour.com
We talk to a lot of important women at Glamour—, , , and the occasional . And while they span the professional spectrum and live all over the world, we’ve found that high-ranking women tend to have one thing in common: They’re truly excited to hold the door open for the women coming up behind them. In our series—part of our coverage—we asked some of those industry leaders to welcome the next generation to the table with their hard-earned life and career advice.
Kimberly Paige, an executive vice president and the chief marketing officer at BET Networks, shares hers below.Kimberly Paige has a philosophy on marketers: “Great marketers are nothing but storytellers,” she says. As the chief marketing officer at BET, she’s currently telling the stories of across the networks’ cable, streaming, and digital platforms. Her job, as she describes it, is to ask, “How do we excite and delight consumers?” Recently, Paige led the behemoth task of redesigning the BET logo.
The three letters—an acronym for Black Entertainment Television—and single star have been a part of the brand’s identity since it launched in 1980. Paige and her team stacked the elements in a moveable square tile. “A big metaphor,” she says, nodding to the idea “that Black culture is constantly moving, evolving, stretching and flowing.” It won .Another iconic Kim—this one Lil’—in front of Paige’s re-imagined logo at the 2022 BET Hip Hop Awards in Atlanta.But marketing isn’t all storytelling, she says.
At her —as an assistant brand manager for a consumer goods company—Paige carried a binder stuffed with information and data about the business everywhere she went. That kind of willingness to learn the business, inside and out, “was a real unlock for me,” she says. It
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