Celine Dion made a rare public appearance at the 2024 Upper Deck NHL Draft on Friday (June 28) at Sphere in Las Vegas.
30.06.2024 - 23:01 / deadline.com
Bronny James may not be the best player selected in the second round of the recent NBA draft. But he is likely the most marketable, as he comes into the league with an unusual set of resources that could lead to a marketing bonanza, according to a report from Deadline’s sister publication, Sportico.
The 19-year-old son of LeBron James has a Name-Image-Licensing value of $3.2 million, according to an estimate by the On3 social network provided to Sportico.
That number, On3 says, is less than half of what it was last year, when Bronny had an estimated valuation of $7 million, thanks to deals with Google, Beats by Dre, and Nike.
That was before his lone USC season was hampered by a cardiac arrest incident, adjusting to college, and a team that was struggling.
However, despite that NIL drop, he brings a significant social media audience, with 8 million followers on Instagram and 5.4 million followers on TikTok.
Eric Smallwood, the president of the marketing consultancy Apex Marketing Group, says even a G League Bronny James season brings value, given his notoriety.
“These second-round picks really don’t play much, and are lucky if they’re even still in the league a year later,” Smallwood said. “If he gets a two-way (contract), wherever the G League team is affiliated with the parent league team will sell out tickets. These venues are small, so tickets sell for the G League in anticipation. The Las Vegas Summer League (where nearly all rookies participate) would have direct impact.”
Sportico estimates Bronny’s salary minimum if he stays with the Lakers at the league minimum of $1,276,599 for the upcoming season.
Bronny’s marketing value will grow with more time on the NBA court. “And then the question would be, a shoe
Celine Dion made a rare public appearance at the 2024 Upper Deck NHL Draft on Friday (June 28) at Sphere in Las Vegas.
Caitlin Clark is one of the top rookies in the WNBA when it comes to scoring and assists.
LeBron James and his son Bronny James are going to make history as the first father-son duo to play in the NBA together… and they’ll be doing it on the same team!
Bronny James is heading to the NBA!
Rebecca Rubin Senior Film and Media Reporter Cirque du Soleil is taking its death-defying routines to the big and small screen. The entertainment company has launched a movie and TV division, Cirque du Soleil Studio, to develop long-form content based on its live stage shows.
The French connection dominated the early rounds of the 2024 NBA Draft, as three of the first six picks were Frenchmen.
Peggy Gou, Justice and LCD Soundsystem have been announced as headliners for a brand new event by the creators of Life Is Beautiful.Titled A Big Beautiful Block Party, the new two-day fest will make its way to Downtown Las Vegas on September 27 and 28. Other acts set to perform include the likes of Jamie XX, Jungle, James Blake, Thundercat, Toro y Moi, Badbadnotgood, Neil Frances, LP Giobbi, Empress Of, John Talabot, and Fifi.The festival will be comprised of two stages offering non-stop music from 5pm to 2am each day.
Anderson .Paak has announced a 2024 North American tour which will see him perform his second album ‘Malibu’ in its entirety.The 14-date run will kick off at the Hayden Homes Amphitheater in Oregon on September 18. From there, the artist will make stops in Los Angeles, Santa Barbara, Phoenix, Las Vegas, Chicago, Philadelphia, and Wantagh.
Life is Beautiful, the PMC-owned sister brand to Deadline, is staging its most ambitious event yet. Set for September 27-28 in Downtown Las Vegas, A Big Beautiful Block Party is a celebration of the culture, ideals and evolution of the city. The culture collision will feature performances by Justice, Peggy Gou, LCD Soundsystem, Jamie xx, Jungle, James Blake, Thundercat, Toro y Moi, Badbadnotgood, Neil Frances, LP Giobbi, Empress Of, John Talabot, and Fifi.
The trailer for Red One is finally here!
Justin Timberlake had a special message for fans during his second Forget Tomorrow World Tour tour date after his arrest earlier in the week.
The hits just keep coming for Justin Timberlake…
There was a time when most stand-up comedians post Seinfeld and Everybody Loves Raymond dreamt of their own sitcom based on their material.
Noel Gallagher has joined forces with his beloved Manchester City football team, and designed the new font on their kit.The Britpop legend and former Oasis star has been a longtime supporter of the team, and is often seen in attendance at their matches rooting for them.
Chloe Madeley, the renowned personal trainer and TV personality, shared her emotional turmoil faced at the airport security during her longest ever separation from daughter Bodhi since her birth in August 2022.
Serj Tankian has criticised Imagine Dragons for going ahead with their controversial gig in Azerbaijan, stating that he has “zero respect for those guys”.The dispute came over a show that Imagine Dragons had plans for in the country’s capital city, Baku, which some perceived as being an endorsement of Azerbeijan’s authoritarian President Ilham Aliyev.Last summer, the System Of A Down frontman reached out to the band and wrote them a “kind” personal letter, urging them to pull out of the Baku Olympic Stadium show. In the letter, he stated that proceeding with the gig “would help whitewash the dictatorial regime’s image” (via Louder).“I really feel that performing in Azerbaijan would have a negative impact on your brand as well,” his letter added, also making a nod towards a news report which stated that the country was preparing genocide against ethnic Armenians in its Nagorno-Karabakh region.
Las Vegas rockers The Killers will be hitting Manchester this week as they bring their 'Rebel Diamonds' tour to the city. The American rock band will take to the stage at Co-op Live on Tuesday evening (June 18), before playing three more nights later this week.
Theo James is happily married to wife Ruth Kearney, but before they were together he had some wild stories from his dating life.
Chloe Madeley has told how she was left in tears as she made her way through security at the airport as she prepared to leave her daughter for the longest period of time since welcoming her into the world.
The Killers played their song ‘Battle Born’ for the first time in 11 years at their show in Dublin over the weekend – watch the footage below.Brandon Flowers and co. dusted off the 2012 track – taken from their fourth album of the same name – during their third gig at the 3Arena in Dublin on Saturday night (June 15).Once again, the Las Vegas band switched up the setlist for their ‘Rebel Diamonds’ UK and Ireland greatest hits tour.