‘Blue Beetle’ Looks To Fly To $30M U.S. Opening – Early Look Box Office
07.08.2023 - 22:23
/ deadline.com
Unlike last August which was totally lacking product after Sony’s Bullet Train, the month looks to keep chugging even as the WGA and SAG-AFTRA strikes continue and many talent not permitted to promote. Recently, Warner Bros/DC’s Blue Beetle hit tracking with an eye on a $30M start when it opens on Aug. 18.
With Blue Beetle, Warner Brosis delivering what is arguably the first feature film superhero for Latino and Hispanic audiences. The pic was originally conceived for streamer HBO Max, developed under the DC Walter Hamada-run regime, but transitioned quite early to the theatrical release schedule.
The Angel Manuel Soto-directed pic is very hot with Latino and Hispanic moviegoers, natch, right now on tracking; the movie’s unaided awareness (that section of polling whereby moviegoers aren’t prompted on upcoming movies, rather name them independently when polled) is soaring above that of Sony’s Gran Turismo. True, this projection right now is lower than the $55M start of The Flash, which didn’t see a huge turnout by its cast to promote, and Shazam: Fury of the Gods‘ $30.1M, but note movies aimed at Hispanic and Latino moviegoers can overindex in their first weekends due to walk-up business. That’s what happened this weekend with The Meg 2: The Trench coming in at the top of expectations with a $30M start and a strong turnout among Hispanic and Latino crowds at 25% per Comscore/Screen Engine’s PostTrak.
A $30M start for this genre title is right in the vicinity of another Hispanic/Latino conceived tentpole; that being Robert Rodriguez’s Alita: Battle Angel which posted a 3-day of $28.5M back in February 2019. Right now Blue Beetle‘s unaided awareness is 38% ahead of Alita‘s. Showing even more promise, Blue Beetle’s
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