Anna Marie de la Fuente Ask Jose Velasco, 60, what he thinks about the Conecta Fiction Honorary award he’s receiving on Thursday June 23 and his first response is, “Why?”The self-effacing founder and president of powerhouse content producer iZen Group says he is grateful to those who decided to give it to him, “rightly or not.” “I guess it’s because I’ve been in this business for 35 years and have done everything from fiction to reality to game shows,” he muses, adding: “But if they think this will make me retire, they’re mistaken.”“I guess I am of the generation of people in Spain who were trying the shape the country’s television landscape,” he notes. Indeed, Velasco founded and ran one of the pioneering entertainment giants of Spain, Globomedia.