Who runs the world? Girls!
10.01.2020 - 02:21 / etonline.com
Beyonce's new athleisure collection will be here very soon!
First announced back in April 2019, the superstar's highly anticipated relaunch of her Ivy Park line in collaboration with Adidas will drop on Jan. 18, just in time to amp up your activewear wardrobe for the new year (new you!). Ahead of its launch, Bey released a new teaser video for the range on Thursday via Instagram, which gives a sneak peek into her latest designs of leggings, sports bras, jackets, bodysuits, matching sets
Who runs the world? Girls!
Beyonce’s new Ivy Park line has received criticism for failing to cater to plus-size customers.
Making the case to put Ms. Tina Knowles-Lawson on the creative team for the Ivy Park x Adidas campaign.
When Beyoncé does something, it’s Major News™. This, after all, is the most-nominated woman in Grammy history, the first and only black woman to headline Coachella and Glastonbury, the woman who gifted us the masterpiece that is Lemonade and the woman who has landed a three-project deal with Netflix worth $60 million, including 2019’s epic Homecoming.
Reese Witherspoon, Cardi B, Yara Shahidi, Zendaya and even Hailey Bieber have already tried it out — but now the rest of the world can get their hands on Beyoncé's first Ivy Park athletic-wear collection under Adidas.The superstar founded Ivy Park in 2016 but when she becamecreative design partner of Adidas in April 2019, she decided to relaunch her label under its umbrella.
© Getty Images Being friends with Beyoncé has its perks!
Beyoncé has been steadily promoting the relaunch of her athleisure brand, Ivy Park, with sportswear giant Adidas this week, ahead of the official release on January 18.Actress Reese Witherspoon shared her surprise Ivy Park package from Beyoncé on her IGTV, and fans are loving the two’s blossoming friendship. Consider Reese Witherspoon a newly initiated member of the Beyhive.