variety.com
13.02.2024 / 23:07
Will Country Radio Play Beyoncé’s New Songs? A Superstar’s Surprise Move Will Put Old Rules to the Test
Chris Willman Senior Music Writer and Chief Music Critic Is Beyoncé going to get some love at the country radio format, now that she’s released a single, “Texas Hold ‘Em,” that openly embraces the genre? That’s a big question mark, as radio programmers, like many others in the music industry, are still reeling from the shock of her surprise release the night of the Super Bowl, with no apparent plan yet in place to immediately give the tune a promotional push at the format. But her move into country is certainly “topic A,” according to one programmer, even as radio pros take a pause on whether to play the music that is the talk of the nation.