Back in Action! Vanessa Bryant and Nike Will Partner Once Again to Create Sneakers in Kobe and Gianna’s Legacy
25.03.2022 - 19:43
/ usmagazine.com
They’re back, baby! Vanessa Bryant and Nike have decided to team up once again to produce the iconic sneakers created late Kobe Bryant.
The 39-year-old former model took to Instagram on Thursday, March 24, to announce that she entered a new partnership with the sports retailer to honor her late husband and daughter Gianna’s legacy.
“We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world,” Vanessa wrote via Instagram.
That being said, the new deal will have key difference from the one that was terminated in April 2021. Per the new agreement, Nike will donate 100 percent of the net proceeds yearly for Gianna’s shoes to the Mamba and Mambacita Sports Foundation. What’s more, Nike will team up with Vanessa to “establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come.”
Vanessa continued: “I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you! With Gratitude for every fan around the world supporting Kobe and Gigis Legacy, Vanessa Bryant.”
The announcement was met with rounds of applause from fans and famous friends, as everyone was excited for the return of the collaboration.
“Vanessa. Your strength and resilience is admirable! You are INCREDIBLE,” Patty Rodriguez wrote, while Dwyane Wade said, “How it should be!!!!” Kelly Rowland chimed in, “BOSS!!!!! Legacy!! Great job V,” while Lala Anthony added, “Let’s gooooooo!!!! Amazing news V!!”
This announcement follows Bryant’s April 2021