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ASDA flooded with praise for using mum-of-two with sagging stomach to model its lingerie
09.02.2022 - 23:44 / manchestereveningnews.co.uk
George at ASDA has been flooded with praise for using a 'real' woman with a sagging stomach and stretchmarks to model its lingerie.
The supermarket chain teamed up with a model who has the handle @brunna.teixeira_ on Instagram.
The mum of two wants to empower others with her unfiltered photos, and says "self love is the best type of love."
ASDA chose Brunna to model its Entice lingerie set - a lacy purple style that comes in sizes 6-22.
READ MORE:Primark explains why it's been stuffing sausage rolls inside clothing on purpose
An image of the beautiful model was shared on the George at ASDA Instagram account, where it was immediately inundated with praise from appreciative fans.
Comments quickly flooded in from people who wanted to thank the supermarket for showcasing a 'real' body.
kellyjaylp commented: "When you can see yourself in a photograph and relate, I feel seen!"
nikki_poetry_of_a_mindful_mess said: "Thank you so much for using different bodies for your underwear campaign."
georgiecroftox praised: "This is actually my belly after having a kid. Love this."
jay_louise95 said: "Finally a lingerie set that shows what I’d typically look like, rather than all the skinny models with perfect tummies.
chrixxie_22 added: " Hurrah.... A proper body. Not filtered. Love the set."
The Entice Lingerie sets are available to buy online and in ASDA stores now, just in time for Valentine's Day.
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