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As Sports Migrates To Streaming, Roku Introduces New Way To Navigate Game Day

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As more live sports programming migrates from linear TV to streaming, Roku is rolling out a new area within its streaming interface designed to help fans follow the action.

Dubbed a sports “experience,” the area within Roku is a centralized hub for sports programming, with the goal of reducing the friction of toggling between separate apps in order to track various events.

This year alone has seen an explosion of streaming exclusives, from NFL Thursday Night Football on Amazon Prime Video to Major League Baseball on Apple and Peacock to a wide array of ESPN+ games, among them NHL and college football.

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