APX Capital Group Aims to Be One-Stop Shop for Co-Productions
14.05.2022 - 20:05
/ variety.com
Andrew Barker Senior Features WriterIconoclastic auteur Peter Greenaway’s first film since 2015 is scheduled to be unveiled later this year, and when it hits screens, the opening credits will feature a company that may not yet be familiar to festival-goers. But if all goes according to their plan, it will be very soon.APX Capital Group’s film fund was launched in October of 2021, with headquarters in New York.
Though the company was minted less than a year ago, APX has already been plenty busy setting up deals and partnerships, with the release of Greenaway’s “Walking to Paris” set to be the first of many. Earlier this year, they notched a deal with Mathew Knowles (father of Beyonce) and his Music World Entertainment Group to invest $275 million toward Italian film and TV co-productions.
And just last month, the company announced a pact with Paula Linhares’ Cenya Productions to develop films for Latin America; centered in Brazil, APX’s Latin American division will invest $20 million a year for the next five years in co-productions from Brazil, Mexico and Argentina. APX is hardly the only big-pocketed new film financing player looking to make a splash in multiple territories, but as Noam Baram, APX’s co-CEO and head of North American operations, notes: “We have something very unique to offer.”“On the one hand,” he explains, “we have our fund, in partnership with [Gruppo] Generali, which is the largest insurance company in Italy and probably in Europe.
Of course, a lot of people have [a fund]. But we also have production facilities in Italy, and our facilities in Italy include the second-largest studio in Italy, with 12 stages, and also a post-production facility.
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