Kylie Jenner, 23, got fans talking this week when she unfollowed nearly all of her BFFs on Instagram. While it looked like there might be some drama, it turns out the makeup mogul had a pretty smart reason for the social media purge. “Kylie knew that whittling her list down would highlight the exact pages she wanted to showcase for her fans and hopefully get them to follow,” a source spilled to HollywoodLife EXCLUSIVELY.