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Bud Light Sales Plunge As Anti-Trans Backlash Continues - www.metroweekly.com
metroweekly.com
02.05.2023 / 19:27

Bud Light Sales Plunge As Anti-Trans Backlash Continues

partner with Mulvaney for a promotional campaign, in which the actress and singer appeared in a TikTok video, clad in black gown and gloves, drinking a Bud Light, as part of a “March Madness” promotion during the annual NCAA men’s and women’s basketball tournament.Bud Light sent Mulvaney a commemorative can with a picture of Mulvaney’s face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.Mulvaney also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, while sipping Bud Light.Even though the commemorative gift can was never made available for sale to the public, the mere use of a transgender spokesperson offended many conservatives, including, apparently, a significant chunk of Bud Light’s loyal consumer base.An informal boycott of Bud Light — and of any products produced by its parent company, Anheuser-Busch — ensued, with some complaining that the company was pushing an “agenda” of “indoctrination” by having a transgender person featured prominently in a marketing campaign.

CEO Pay High In 2022 Amid Industry Shakeup, Looming Writers Strike - deadline.com
deadline.com
02.05.2023 / 01:59

CEO Pay High In 2022 Amid Industry Shakeup, Looming Writers Strike

The deadline for public companies working on calendar fiscal year to disclose their top executives’ pay made for unfortunate optics. It fell on April 28, only three days before the current WGA contract with the studios is set to expire tonight, and the parade of eight-figure packages for top executives at some of the same media companies that writers are seeking minimum pay increases from has raised eyebrows.

Stagecoach: Luke Bryan Closes Out Day One With Hits and Covers, Bud Light Controversy Looms - variety.com
variety.com
29.04.2023 / 22:27

Stagecoach: Luke Bryan Closes Out Day One With Hits and Covers, Bud Light Controversy Looms

Emily Longeretta If anyone can successfully close out a packed desert show on Stagecoach Festival’s opening day, it’s Luke Bryan, who’s been playing at the festival for more than a dozen years and previously headlined in 2014, 2016 and 2019. On Friday night, he opened with a song that might as well have been written for the occasion, “I Don’t Want This Night to End,” and played a set that consisted of nearly all his hits, and a few surprise covers. In addition to his many party anthems — “Drink a Beer,” “Roller Coaster,” “Crash My Party” and “Play it Again” came all in a row — he also sprinkled in covers of Tim McGraw’s “Where the Green Grass Grows” and Brooks and Dunn’s “Neon Moon.”

Dylan Mulvaney Ends Social Media Silence After Transphobic Bud Light Backlash: ‘I Still Have My Faith’ (Video) - thewrap.com
thewrap.com
28.04.2023 / 04:57

Dylan Mulvaney Ends Social Media Silence After Transphobic Bud Light Backlash: ‘I Still Have My Faith’ (Video)

featured a special can with her face on it. In response, conservative pop culture, media and political figures stoked an outrage campaign that included boycott calls, endless Fox News segments complaining about it, and musicians like Kid Rock and Travis Tritt angrily denouncing the beer.Of course, the uproar comes in the context of a larger campaign against trans rights in states controlled by Republicans all over the country, something that has been national news long before the campaign was announced.

Dylan Mulvaney Addresses Firestorm Of Hate Sparked By Bud Light Endorsement For The First Time - deadline.com
deadline.com
28.04.2023 / 04:55

Dylan Mulvaney Addresses Firestorm Of Hate Sparked By Bud Light Endorsement For The First Time

Saying at first she “decided to take the back seat and let them tucker themselves out,” Dylan Mulvaney posted a video to TikTok today announcing she’s had a change of heart. Mulvaney, of course, is the transgender influencer who promoted a Bud Light March Madness contest on her accounts and sparked a firestorm.

Dylan Mulvaney Addresses Online Hate After Bud Light Backlash: ‘Dehumanization Has Never Fixed Anything’ - variety.com
variety.com
28.04.2023 / 02:49

Dylan Mulvaney Addresses Online Hate After Bud Light Backlash: ‘Dehumanization Has Never Fixed Anything’

Ellise Shafer Dylan Mulvaney is addressing the online hate she received following a brand deal with Bud Light that prompted backlash from conservatives. After a several-week break from social media, the influencer — who has been documenting her transition via TikTok since March 2022 in a series called “Days of Girlhood” — posted a video on the app Thursday to her 10.8 million followers. Though she didn’t mention Bud Light by name, Mulvaney’s message was clear: “dehumanization has never fixed anything in history, ever.” On April 1, Mulvaney promoted a Bud Light March Madness contest on her Instagram account, in which she shared that the company had sent her a can of beer with her face on it. The video sparked backlash from conservative politicians and celebrities, including musicians Kid Rock and Travis Tritt, who called for a boycott of the beer. As a result, sales slumped and Brendan Whitworth, the CEO of Bud Light owner Anheuser-Busch, put out a statement saying the company “never intended to be part of a discussion that divides people.” On April 25, it was announced that two Anheuser-Busch marketing executives were on a leave of absence.

John Oliver Roasts Budweiser’s New Ad After Dylan Mulvaney Backlash: Like Giving AI ‘America, Freedom, I’m Sorry’ Prompt - thewrap.com - USA
thewrap.com
24.04.2023 / 14:39

John Oliver Roasts Budweiser’s New Ad After Dylan Mulvaney Backlash: Like Giving AI ‘America, Freedom, I’m Sorry’ Prompt

wave of backlash to partnering with trans influencer Dylan Mulvaney, Anheuser-Busch has released a new ad for Budweiser, relying on its signature Clydesdales and even invoking memories of 9/11. So on Sunday night, John Oliver scorched the company for being “so afraid of offending anyone” that they produce a commercial that seems as if an artificial intelligence program made it.In response to a trend of videos showing conservatives destroying Bud Light they paid for and Anheuser-Busch already profited from, the company released a statement, not apologizing for the campaign, but not denouncing the backlash either.

Howard Stern “dumbfounded” by Kid Rock’s transphobia - www.nme.com - Michigan
nme.com
23.04.2023 / 21:19

Howard Stern “dumbfounded” by Kid Rock’s transphobia

Kid Rock‘s transphobic response to trans activist and influencer Dylan Mulvaney, after her partnership with Bud Light.Mulvaney, who has over 10million followers on TikTok, posted a video advertising the company’s ‘Easy Carry’ contest, which offers customers a chance to win $15,000.The company also sent her a personalised can with her face and a message on the top reading ‘Cheers to 365 Days of Being a Woman’, to commemorate 365 days since she began her gender transition.In response, a number of conservatives shared their supposed anger over the partnership, criticising Mulvaney and encouraging other right-wingers to attack the TikTok star.Kid Rock joined in with these attacks when he posted a video of himself using a semi-automatic rifle to shoot bullets at several cases of Bud Light. “Grandpa is feeling a little frisky today. Let me tell you as clear and concise as possible,” he said before shooting the beer.

Fallon Jokes Fox Was Clearly ‘Stressed’ About Dominion Trial Before Settlement: ‘Spent the Day Chugging Bud Light’ (Video) - thewrap.com - county Anderson - county Cooper
thewrap.com
19.04.2023 / 14:13

Fallon Jokes Fox Was Clearly ‘Stressed’ About Dominion Trial Before Settlement: ‘Spent the Day Chugging Bud Light’ (Video)

from anchors like Anderson Cooper.)But, during Tuesday night’s episode of “The Tonight Show” on NBC, Fallon joked that there was a different indicator that Fox was worried about which way a jury would go.“You could tell Fox was stressed about the trial, because they spent the day chugging Bud Light,” Fallon joked.The late night host was, of course, poking fun at the backlash that came when Bud Light ran a social media sponsorship campaign with trans influencer Dylan Mulvaney.

Megyn Kelly Goes on Transphobic Tirade Over Dylan Mulvaney and Bud Light (Video) - thewrap.com - New York
thewrap.com
17.04.2023 / 22:33

Megyn Kelly Goes on Transphobic Tirade Over Dylan Mulvaney and Bud Light (Video)

statement in question came Friday when Anheuser-Busch CEO Brendan Whitworth addressed for the first time the backlash his beer company is facing following its Bud Light ad campaign with Mulvaney earlier this month. The single-post campaign with the superstar trans influencer from April 1 saw Mulvaney showcasing a branded beer can with her face on it and announcing a March Madness contest.

John Rich slams Bud Light’s reactions to controversy: ‘a little late for that’ - www.foxnews.com - USA - Tennessee
foxnews.com
17.04.2023 / 20:41

John Rich slams Bud Light’s reactions to controversy: ‘a little late for that’

John Rich, famed country singer from the band Big and Rich, is the latest celebrity to share his thoughts on the Bud Light controversy concerning their choice to do a sponsorship with trans activist Dylan Mulvaney. Rich, who also owns the Redneck Riviera bar in Nashville, Tennessee, told Fox News Digital he "didn't know exactly what to anticipate" when the controversy began. However, now that the beer brand has released a new ad heavily featuring American landmarks, including the spot where the Twin Towers once stood before the September 11 terrorist attacks, he has some thoughts.

Whoopi Goldberg To Anheuser-Busch On Conservative Backlash: “Don’t Let Them Scare You, Let Us Scare You” - deadline.com - USA
deadline.com
17.04.2023 / 17:21

Whoopi Goldberg To Anheuser-Busch On Conservative Backlash: “Don’t Let Them Scare You, Let Us Scare You”

Whoopi Goldberg and her cohosts on ABC’s The View weighed in today on the recent Budweiser controversies, reminding the beer-maker that, as the show’s Ana Navarro said, members of the LGBTQ community “are Americans too.”

‘The View’ Hosts Mock ‘Dumb’ Outrage Over Dylan Mulvaney-Bud Light Campaign: ‘Republican Hypocrites Were Against Cancel Culture’ - thewrap.com - USA - Belgium
thewrap.com
17.04.2023 / 16:53

‘The View’ Hosts Mock ‘Dumb’ Outrage Over Dylan Mulvaney-Bud Light Campaign: ‘Republican Hypocrites Were Against Cancel Culture’

their non-apology for a Bud Light ad campaign with trans influencer Dylan Mulvaney earlier this month, the hosts of “The View” weighed in on the situation Monday, calling the initial outrage outright “dumb.”“I wanna know, what are you so angry about? Beer does not have a — I mean, it’s not a Democrat or a Republican, it doesn’t have a belief system,” Whoopi Goldberg said to kick off the Hot Topics discussion. “It’s just beer!”As her co-hosts collected themselves after laughing, host Sunny Hostin chimed in, first calling out the blatant transphobia coming from conservative critics.“I think that these people that were destroying their own beer, which is also kind of dumb, they also are making this out to be — this is a transphobic issue, right?” she said.

Bud Light Parent Tries To Counter Dylan Mulvaney Backlash With Clydesdales Across America Ad Imagery - deadline.com - USA - New York - Belgium
deadline.com
16.04.2023 / 20:19

Bud Light Parent Tries To Counter Dylan Mulvaney Backlash With Clydesdales Across America Ad Imagery

Hoping to win back the audience that abandoned Bud Light and other affiliated products in the wake of its endorsement deal with transgender influencer Dylan Mulvaney, Anheuser-Busch has launched a new ad featuring its most iconic image.

Bill Maher And Guests Ask Some Hard Questions About Dylan Mulvaney’s Bud Light Endorsement Deal - deadline.com - USA - California - county Porter
deadline.com
15.04.2023 / 03:59

Bill Maher And Guests Ask Some Hard Questions About Dylan Mulvaney’s Bud Light Endorsement Deal

Bill Maher and his guests channeled Salt-n-Pepa Friday night on HBO’s Real Time, as the theme of the night was “Let’s Talk About Sex.” Specifically, who is a woman, who has the right to determine a woman’s health and athletic requirements, and whether it’s a smart move to go after Donald Trump over sex-related crimes.

Beer Drinkers Everywhere Torch ‘Pathetic’ Anheuser-Busch Statement: ‘Literally Multiple Paragraphs of NOTHING’ - thewrap.com
thewrap.com
15.04.2023 / 00:25

Beer Drinkers Everywhere Torch ‘Pathetic’ Anheuser-Busch Statement: ‘Literally Multiple Paragraphs of NOTHING’

Whitworth said in part.Well, he succeeded in that goal — albeit not in the way he planned. People on both sides of the political divide did indeed come together, but only to criticize the statement. Conservatives remained outraged that the company didn’t apologize.

Anheuser-Busch CEO Issues Measured Statement on Dylan Mulvaney Bud Light Campaign: ‘Never Intended to Be Part of a Discussion That Divides’ - thewrap.com - USA
thewrap.com
14.04.2023 / 22:40

Anheuser-Busch CEO Issues Measured Statement on Dylan Mulvaney Bud Light Campaign: ‘Never Intended to Be Part of a Discussion That Divides’

pic.twitter.com/oyyfPzd1FM“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another,” Whitworth continued. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”While the statement made no mention of Mulvaney by name, it came in the days following the superstar influencer’s April 1 social media partnership with Bud Light, which had her showcasing a branded beer can with her face on it and announcing a March Madness contest where participants could enter to win $15,000.

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