Nicole Kidman is well aware of all the spoofs her viral AMC commercial generated and now has an idea to perform it live.
29.02.2024 - 08:57 / variety.com
Michaela Zee AMC Theatres will release three new Nicole Kidman-led ads in its theaters starting in March, Variety has confirmed. On March 1, a new 30-second version of the “We Make Movies Better” ad will make its theatrical debut at AMC locations nationwide. AMC Theatres will then rotate in two other never-before-seen-in-theaters versions of the original pre-show ad in the coming months.
“The main theme of the campaign remains the same: With state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence, AMC Theatres is the ultimate destination for moviegoers seeking unparalleled cinematic experiences. Quite simply, We Make Movies Better,” a statement from AMC reads. AMC Theatres launched the “We Make Movies Better” ad campaign, featuring Oscar winner Kidman, in the fall of 2021.
The ad is known for the line, “Somehow, heartbreak feels good in a place like this.” In celebration of the campaign’s one-year anniversary, Oscar-nominated screenwriter Billy Ray spoke to Variety in 2022 about writing the iconic AMC ad. “I was trying to think, ‘What do I so cherish about the movie-going experience?’ And, ‘Why is it so important for people to hear stories along with 1,000 other strangers?’ And what occurred to me was there are certain cathartic experiences that movies provide for us,” Ray said of iconic “heartbreak” line. “We see our characters go through hell, and we get to cry about that.
There’s something very cleansing about it because it feels bad. But it doesn’t feel like what they’re feeling. They’re walking through the feeling for us.
Nicole Kidman is well aware of all the spoofs her viral AMC commercial generated and now has an idea to perform it live.
Zack Sharf Digital News Director Nicole Kidman said in a recent interview with Elle magazine that her daughter, Sunday Rose, was partly responsible for getting “Big Little Lies” Season 3 off the ground. She demanded another season after finishing Season 2 and even had some criticisms to share about her mother’s character arc. “My daughter is the one who watched both of the series and went, ‘Okay, there’s just no question, there has to be a third,’” Kidman said, adding that Sunday gave her notes on character development.
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Marc Malkin Senior Editor, Culture and Events Kal Penn admits he didn’t know much about Anna Nicole Smith’s physician, Dr. Sandeep Kapoor, before he was approached to star as the doctor in the indie adaptation of his memoir, “Trust Me, I’m a Doctor.” “But then I read the doctor’s autobiography and found it interesting and compelling,” Penn told me Monday night at the South Asians at the Oscars party on the Paramount lot. Variety’s Tatiana Siegel exclusively reported Feb.
Michael Schneider Variety Editor at Large It’s become an Oscars tradition for Kelly Ripa: The “Live With Kelly & Mark” host is positioned back stage to grab the very first interview with a newly minted winner. Every year, those winners are so wrapped up in the moment that they excitedly invite Ripa to appear in their next project or join in on their next vacation. And then they don’t follow through.
Nicole Kidman’s second crack at starring in ads for the AMC movie chain — after her first AMC “heartbreak” ad campaign in 2021 went viral — was panned in the pop-culture zeitgeist after premiering March 1.Some fans vented their displeasure on X after the first new ad appeared — feeling let down after Kidman’s original ad was both beloved and lampooned when it first appeared in AMC theaters 2½ years ago.“So the new Nicole Kidman AMC ad is almost exactly the same. It’s like one line different and she’s watching Elvis and Avatar 2 instead of Wonder Woman and La La Land,” @awkwardpancake wrote on X (formerly Twitter).Indeed, the new ad has been tweaked from the original version — and even removed Kidman’s iconic line from the 2021 version: “Somehow, heartbreak feels good in a place like this.”The new campaign, which will play in AMC Theatres, kicked off Friday and will consist of three ads.AMC will rotate in two other never-before-seen-in-theaters versions of the original pre-show ad over the coming months.In the new ad unveiled Friday, Kidman appears in the same jumpsuit as she did in the original, but instead of watching scenes from “La La Land” and “Creed” flicker on the screen, she’s watching scenes from “Avatar: The Way of Water” and Baz Luhrmann’s “Elvis.”According to Adweek.com, Kidman’s dialogue is also slightly different — “that indescribable feeling when the lights begin to dim — dazzling images on a huge silver screen, beautiful music soaring through me,” and the ad’s new kicker is: “That’s magic.”“I need whoever’s idea it was to cut the Nicole Kidman AMC commercial shorter to be held accountable,” @boredandtiredok wrote on X.
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Say goodbye to “heartbreak feels good in a place like this.”
Nicole Kidman sported a bloody knee while filming her upcoming erotic thriller “Babygirl” in New York City on Thursday — but it was just for the cameras.In photos obtained by The Post, Kidman, 56, can be seen looking wild-eyed as she sits on the ground wearing a cream-colored coat and a light grey scarf. The “Hours” star completed her ensemble with a pair of white shoes, white cold-weather gloves and a light gray bag.
Taylor Swift and Beyoncé‘s concert films, the company’s CEO has revealed.In the fourth quarter of last year, the cinema chain saw revenue jump 11% to $1.1 billion, beating Wall Street’s forecasts.Now, AMC Theatres CEO Adam Aron has admitted that those profits are entirely down to screenings of Taylor Swift: The Eras Tour and Renaissance: A Film by Beyoncé.“What is particularly noteworthy is how much AMC benefited from our trailblazing industry leading efforts with our highly successful distribution of two concert movies Taylor Swift | The Eras Tour and Renaissance: A Film By Beyoncé,” said Aron in a statement (via Deadline). “Literally, all of that increase in AMC’s Revenue and EBITDA is attributable to our having shown these two movies in our theatres in the U.S.
AMC Entertainment’s much talked about preshow commercial starring an earnest Nicole Kidman in a glittery pantsuit will have three new iterations, CEO Adam Aron said today, as the exhibitor plans to start rotating a trio of 30-second spots in theaters nationwide on March 1.
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