hollywoodreporter.com
29.04.2020 / 05:33
Theater Owners Decry Universal's 'Trolls World Tour' On-Demand Significance
NBCUniversal CEO Jeff Shell is taking a victory lap for the decision to debut Trolls World Tour on premium VOD instead of waiting for cinemas to reopen post-coronavirus pandemic, saying it could herald a permanent change in how Universal Pictures releases its movies. Trolls World Tour racked up an estimated $100 million in on-demand rentals in its first three weeks of play in North America, more than enough to put the film on the road to profitability, according to the conglomerate.