Amber Heard v Johnny Depp: Experts weigh in after actress ditches PR firm days ahead of her testimony
04.05.2022 - 09:11
/ foxnews.com
Amber Heard is expected to take the stand in the ongoing defamation trial involving Johnny Depp on Wednesday, just days after she ditched her original PR team. Depp sued ex-wife Heard for $50 million alleging she defamed him when she wrote an op-ed in the Washington Post back in 2018.
In the article, Heard claimed she was a victim of domestic violence and described experiences she had in 2016 -- the year she got divorced from Depp. The "Aquaman" actress has reportedly been upset by the continuous "bad headlines" she's gotten in the media during and after Depp's four-day deposition.
After ditching Precision Strategies, Heard hired Shane Communications to take over the job, Fox News Digital confirmed, but brand and legal experts aren't so sure that it was the best move. Amber Heard is expected to take the stand in the ongoing defamation trial involving Johnny Depp on Wednesday, just days after she ditched her original PR team.
(Getty Images) ‘BIT OF IRONY’ Multiple brand experts noted that although her intentions for switching publicists ahead of her testimony was likely done to start gaining good press coverage, the move itself seemingly created "somewhat negative PR," in their estimation. "While the PR firm might have some advice for how Amber will present herself on the witness stand, and while this guidance may differ from whatever her previous PR firm may have suggested, generally speaking, lawyers don't like to have PR firms interfere with testimony prep, so I have to wonder how much influence the Shane folks will even have upon Amber's testimony or demeanor," brand expert Howard Breuer, CEO of Newsroom PR, told Fox News Digital. "Also, there is a bit of irony in that the very act of switching PR teams on the eve of
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