Amazon’s Hail Mary play to bring the NFL to streaming looks like a touchdown in Week 1.
03.09.2022 - 00:37 / variety.com
Amazon Prime Video quietly introduced a new 72-hour delay for all user reviews posted to Prime Video, a representative for the streamer confirmed to Variety. Each critique is then evaluated to determine whether it’s genuine or a forgery created by a bot, troll or other breed of digital goblin. The practice caught notice after the premiere of the first two episodes of “The Lord of the Rings: The Rings of Power,” Prime Video’s monumentally scaled fantasy series based on the works of J.R.R. Tolkien. The series appears to have been review bombed — when trolls flood intentionally negative reviews for a show or film — on other sites like Rotten Tomatoes, where it has an 84% rating from professional critics but a 37% from user-submitted reviews. “The Rings of Power” has been fending off trolls for months, especially ones who take issue with the decision to cast actors of color as elves, dwarves, harfoots and other folk of Tolkien’s fictional Middle-earth.
Amazon’s new initiative to review its reviews, however, is designed to weed out ones that are posted in bad faith, deadening their impact. In the case of “A League of Their Own,” it appears to have worked: To date, the show has an average 4.3 out of 5 star rating on Prime Video, with 80% of users rating the show with five stars and 14% with one star. Whether Amazon successfully beat back the tide of internet trolls for “The Rings of Power” will likely be revealed on Sunday.
Amazon’s Hail Mary play to bring the NFL to streaming looks like a touchdown in Week 1.
Selome Hailu Albert Cheng has been promoted to vice president of Amazon Prime Video U.S. He most recently served as chief operating officer of Amazon Studios. The news came Wednesday in a staff memo written by Mike Hopkins, senior vice president of Prime Video and Amazon Studios. Cheng enters the newly created position effective immediately and will report to Hopkins. 2022 has been a banner year for Amazon’s studio and streaming service, especially with the launch of “The Rings of Power,” the latest entry into the “Lord of the Rings” franchise. According to Hopkins, responsibilities under Cheng’s purview will include revenue growth, brand strategy, marketing operations and customer acquisition.
“While we’re still waiting for official Nielsen ratings, our measurement shows that the audience numbers exceeded all of our expectations for viewership,” Prime Video’s top sports exec Jay Marine said today in a note to staff on the “resounding success” of the streamer’s official Thursday Night Football kickoff on September 15.
Nicholas Galitzine (Purple Hearts) has been tapped to star alongside Academy Award winner Anne Hathaway in Prime Video’s film The Idea of You, based on Robinne Lee’s bestselling contemporary love story of the same name, which goes into production in October.
EXCLUSIVE: Tony Award-nominee Tovah Feldshuh (Funny Girl, The Walking Dead) has joined the cast of Amazon’s , Deadline has learned. She will portray the character of Bat Lady who is described as a wraith-like recluse who gives Mickey (Jaden Michael) an ominous disturbing piece of news.
NCT 127 have released the music video for their long-awaited comeback single ‘2 Baddies’.The new song’s accompanying visual dropped on September 15 at 6pm KST, ahead of the ‘2 Baddies’ album release on September 16 at 1pm KST. It features all members of NCT 127 performing the electronic hip-hop track in a cybernetic-like world.“Two baddies, two baddies, one Porsche / I don’t know what you’re saying / Look at the coolness as it is, money and manner,” they chant in the chorus.NCT 127’s upcoming album will include a total of 12 new tracks including ‘2 Baddies’, and was announced last month.
Jáde Osiberu, the co-writer and director of Gangs of Lagos, has signed an overall deal with Prime Video, the studio behind the upcoming feature drama.
Amazon has unveiled its 2022-23 German originals slate as it up investment in the country, with new Prime Video comedy shows and the latest All or Nothing soccer doc among the highlights. At the same time, Prime Video Channels will soon offer Discovery+ and Paramount+ as add-ons.
Qurate Retail Group, the John Malone-backed owner of video screen shopping mainstays QVC and HSN, has installed former Amazon exec Soumya Sriraman as president of streaming.
David Simonsen is joining Amazon and taking over the new position of Director Prime Video, Southeast Asia. He will be based in Singapore and is starting on Monday, September 5.
record with 10 million viewers in its premiere last month and boosted its viewership by 2% for its second episode. “The Rings of Power” is led by showrunners and executive producers Payne and Patrick McKay.
The Lord of the Rings: The Rings of Power is the biggest thing Amazon Prime Video has ever done, and it looks like the TV series based on J.R.R. Tolkien’s writing has delivered big time.
Prime Video has made the decision to suspend ratings for The Lord of the Rings: The Rings of Power.
The Lord of the Rings: The Rings of Power” had a laugh on Twitter when a goofy promotional video for the new series was confused for the series’ opening sequence.“Apparently this is the intro for the new LOTR show… this is what $750 million buys you,” a Twitter user wrote alongside the clip on Wednesday, mocking the series’ enormous price tag.That video — which now has 4.1 million views, more than 20,700 likes and 10,000 quote tweets — features the “Rings” cast gazing into the camera as well as making bizarre, comical movements. “Half of the actors look like someone snuck up on them in between takes while they were having a conversation or eating a sandwich,” one Twitter user said. However, in a sea of jokes about the video, many users pointed out that Entertainment Weekly’s watermark is in the corner of the video, meaning it’s obviously not the series’ opening credits.
EXCLUSIVE: Garret Dillahunt (Sprung) is the newest addition to Prime Video’s film A Million Miles Away, starring Narcos: Mexico‘s Michael Peña, which is in production in Mexico City.
EXCLUSIVE: Emma Roberts (Madame Web) will exec produce and star in Space Cadet, a new rom-com from Stampede Ventures, which enters production this month. Also now aboard the film from writer-director Liz W. Garcia (The Lifeguard) is Prime Video, which will distribute it internationally.
“The Lord of the Rings: Rings of Power.” Based on the appendices of the original trilogy, the series expands upon the original text to answer some of the crucial queries proposed by Tolkein. Questions like: what cost does war have on the young lives supplied to fight it? At what point is the individual greater than the community? How does one preserve their legacy? These eternal haunting questions search for answers amongst the resplendent beauty of New Zealand’s vast terrain, charming new characters and frightening paths to a country divided and at war. The series begins with a black screen and the words, “Nothing is evil in the beginning. And there was a time when the world was so young there had not yet been a sunrise.
dropping weekly, the premiere of a highly anticipated prequel series, plus plenty of movies and TV shows, new and old alike, arriving this month.Amazon's $465 million fantasy series,, takes fans thousands of years into Middle Earth's past. kicks off September 15 and will stream exclusively on Prime Video for the 2022 NFL season.Access to Prime Video is a perk included in an Amazon Prime membership, available for $15 monthly or $140 for the year. If you aren't already subscribed or just want access to the Prime Video library, a membership to Prime Video is available for $9 monthly.
While audiences anxious await Anne Hathaway‘s next performance in James Gray‘s “Armageddon Time,” in theaters this October, there’s news about one of her upcoming roles. Deadline reports that Hathaway will team up with “The Eyes Of Tammy Faye” director Michael Showalter for a new project for Amazon Prime Video.