The singer’s hotly anticipated presence at the match-up proved to be ratings gold.
14.09.2023 - 15:55 / deadline.com
After Amazon Prime Video spent the offseason doing what tech giants are wont to do — analyze and iterate — the company will kick off Thursday Night Football 2.0 tonight as the Minnesota Vikings visit the Philadelphia Eagles.
Last season marked the start of a $13.2 billion, 11-year exclusive rights deal with the NFL for Thursday games, which had been carried by linear networks and simulcast by Prime for several prior seasons. It also represented a milestone for the sports media business, with the standard-bearing league going all-in on streaming, risking a chaotic leap into the digital void that could have fomented viewer and advertiser confusion. The bet largely paid off.
“We were learning week to week, especially things that maybe you weren’t seeing,” said Jared Stacy, Director, Live Production, Prime Video, in an interview with Deadline at the company’s offices in New York’s Hudson Yards. “The big-picture headline is, it went really well for us.” He cited the caliber of the production and the quality and stability of the stream as successes, “especially when you take into account the size of the audience we were streaming to every week. That hadn’t been done before.”
Amazon’s 15 games averaged about 9.6 million viewers, according to Nielsen, and 11.3 million when Amazon’s internal data is combined with Nielsen. (That additional self-reported number caused a stir among linear networks this year when Nielsen said it would incorporate it into its 2023 measurement, though the company later backtracked on that plan.) By streaming standards, the audience was massive, but it was notably smaller than in 2021, when Fox and NFL Network averaged 13.3 million viewers for linear broadcasts.
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The singer’s hotly anticipated presence at the match-up proved to be ratings gold.
The NFL has plenty to be happy about this week.
Zack Sharf Digital News Director With Mattel Films off to the races thanks to the blockbuster success of “Barbie,” the studio is moving full steam ahead on its upcoming Barney movie produced by Daniel Kaluuya. The project became a subject of fascination for cinephiles after Mattel Films executive Kevin McKeon told The New Yorker in July that the script was similar to an A24 movie and the “surrealistic” films from Charlie Kaufman and Spike Jonze.
All eyes were on Taylor Swift at the Kansas City Chiefs vs. New York Jets football game during Sunday Night Football!
UPDATE: We have photos from inside Taylor‘s private suite and the full list of people there with her.
Taylor Swift made an appearance on Sunday Night Football to cheer on Kansas City Chiefs star Travis Kelce in a game against the New York Jets.
Travis Kelce has one thing on his mind ahead of his game: Taylor Swift!
Taylor Swift is expected to be in attendance at the Kansas City Chiefs Sunday night football game against the New York Jets.
They’re playing a football game tonight in East Rutherford, N.J. It will be nationally televised, sold-out, and features the defending NFL champion Kansas City Chiefs against the upstart New York Jets.
It sounds like Travis Kelce and Taylor Swift are getting even closer!
Having conquered the music biz, about to conquer the movie biz and proving one of this era’s most powerful economic and cultural forces, Taylor Swift is lending some of her superstar power to the NFL and NBC.
As the rumoured romance between Taylor Swift and Travis Kelce heats up, the NBC promotions team is going all-in for a new Swift-themed “Sunday Night Football” promo.
As the rumoured romance between Taylor Swift and Travis Kelce heats up, the NBC promotions team is going all-in for a new Swift-themed “Sunday Night Football” promo.
Taylor Swift had the football world buzzing last week when she attended the Kansas City Chiefs’ game against the Chicago Bears on Sept. 24 to watch her rumored beau, Travis Kelce, play. Now, fans are eagerly anticipating the possibility of her being at MetLife Stadium this Sunday as the Chiefs take on the New York Jets in East Rutherford, New Jersey.
Ty Segall has shared his new single, ‘Eggman’ – watch the video below.It is the California garage rock musician’s second new song of 2023, following on from last month’s release of ‘Void’.The one-take music video, which Segall made with his wife and creative partner Denée Segall, sees him gorging his way through a bowl of hard-boiled eggs for an uncomfortably long time.The song opens with screeching guitars, which then give way to reveal a ’60s-style psych-pop tune, finally culminating in an ear-splitting, feedback-heavy blowout. “Your mouth’s agape and caked with eggs…You sit and rot your mind with thought,” he sings.The guitarist, singer and producer has released a total of 14 solo albums, most recently 2022’s ‘Hello, Hi’.
UPDATED, 4:49 PM: In the wake of notching a shiny 82% fresh Rotten Tomatoes score with critics coming out of its Telluride Film Festival premiere, Saltburn from Oscar winning filmmaker Emerald Fennell is going a week earlier on Nov. 17, limited. MGM will then expand the film on Nov. 22 to take advantage of holiday moviegoers.
Gavin Newsom said in an interview today that he has been “deeply involved with talking” to both sides of the long-running Writers Guild strike and “we’re going to be meeting again later this week.”
EXCLUSIVE: André Holland (Passing), Kate Mara (Black Mirror), Zazie Beetz (The Harder They Fall) and Stephen McKinley Henderson (Beau Is Afraid) are set to star in The Dutchman, a psychological thriller based on the Obie Award-winning play by Amiri Baraka that has landed a SAG-AFTRA Interim Agreement.
Prime Video scored big in the season debut of Thursday Night Football. The Philadelphia Eagles’ 34-28 victory last night over the Minnesota Vikings drew 16.6 million viewers across all media platforms, setting a Prime Video record as the most-streamed NFL game ever on the service.
Aaron Rodgers is sharing an update from the hospital after having surgery to fix his torn Achilles.