Nina Agdal and Logan Paul just made their red carpet debut together at the Sports Illustrated Swimsuit 2024 Issue Release and 60th Anniversary Celebration at Hard Rock Hotel New York on Thursday (May 16) in New York City.
07.05.2024 - 14:03 / deadline.com
Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats.
The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video‘s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.
The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena. They build on the first interactive ad units put in place by Amazon Ads in 2021.
Prime Video earlier this year began running ads on films and series for all subscribers, with Amazon execs emphasizing a strategic emphasis on ads across the company. Live sports, Twitch and Freevee had already been significant ad venues for the tech giant. Prime Video has an average monthly ad-supported reach of more than 200 million global customers, according to Amazon.
“Amazon Ads continues to re-imagine the streaming TV experience with interactive ad formats that are seamlessly shoppable and help advertisers meaningfully connect with customers,” said Alan Moss, VP, Global Ads Sales for Amazon Ads. “We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech. Ads in Prime Video provide an unparalleled experience for advertisers to deliver on any full-funnel marketing objective – whether it’s awareness, consideration,
Nina Agdal and Logan Paul just made their red carpet debut together at the Sports Illustrated Swimsuit 2024 Issue Release and 60th Anniversary Celebration at Hard Rock Hotel New York on Thursday (May 16) in New York City.
A small group of advertisers were serenaded by Metallica’s Master of Puppets (one of those songs that Stranger Things brought to a new generation) as they walked into Netflix’s first in-person Upfront.
Bridgerton” has become so much more than a TV show. Heading into Season 3 of Shonda Rhimes’ massively popular period romance series, Netflix has found that viewers aren’t just invested in the love story of new leading couple Colin Bridgerton (Luke Newton) and Penelope Featherington (Nicola Coughlan) — they want to invest in the brand itself. That means a fandom spending its dollars on a growing merch and events business that helps them celebrate each new season of the show, which is based on Julia Quinn’s romance novels.
Nicolas Cage is reprising his role as Spider-Man Noir!
TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year.
Senior Amazon execs Paul Kotas and Mike Hopkins opened the tech giant’s first upfront by detailing the steps toward becoming what Hopkins called a “one-stop shop” for viewers and advertisers.
It’s day two of the Upfronts and Amazon is making its primetime debut.
MGM+ and Prime Video have handed a series order to Noir, a live-action series based on the Marvel comic Spider-Man Noir, with Oscar winner Nicolas Cage set to star.
Fresh from being roasted on Netflix, Tom Brady turned up to the Fox Upfronts.
In an unusual move, NBCUniversal used its upfront presentation to ad buyers in New York on Monday to debut a four-minute extended first look at its forthcoming film version of Wicked.
Mary J. Blige knows how to rock too.So don’t tell her she doesn’t belong in the Rock & Roll Hall of Fame, where she will be forever enshrined after being announced as one of the 2024 inductees last month.The nine-time Grammy winner has actually always had a soft spot for some rock.“When I was growing up….
It's no secret that Scoop and Line of Duty star Keeley Hawes rocked the red carpet for her first Met Gala in New York over the weekend. When we spotted the 48-year-old tv star, not only were we bowled over by her Marc Jacobs dress - which fit in gorgeously with the ball's dresscode theme of The Garden of Time - but her make-up too, which was a gorgeous concoction of make-up and skincare from Et Al, Charlotte Tilbury, Rare Beauty, Tatcha and more.
The 14th series of Call The Midwife is currently in the works, and one character has undergone a makeover for the new series. Actress Helen George has given fans a peek behind the scenes, revealing her character Trixie has a new hairstyle. Helen, who has played Trixie since Call the Midwife began, posted a stunning mirror selfie on social media as she got ready to film new scenes.
Should Sony and Apollo get their hooks into Paramount Global their strategy would be to keep theatrical release output steady between both studios –not reduced– while cutting the more burdensome parts of the conglom, read auctioning off CBS, the linear channels like MTV and Paramount Plus streaming service.
Tribeca has set the lineup of screenings and conversations for De Niro Con, an exhaustive celebration of the actor unspooling over the last few days of the festival he co-founded.
St. Vincent has kicked off her ‘All Born Screaming’ tour, during which she premiered a handful of new tunes – watch footage of the show below.St. Vincent performed at The Paramount in Los Angeles, California on May 4 to begin her North American trek in support of her latest album, ‘All Born Screaming’.
Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major holding companies in the ad business, when big news crossed the wire.
NewFest, a New York LGBTQ+ film and media organization, revealed the full lineup for their fourth annual NewFest Pride summer film series. NewFest’s five-day festival kicks off LGBTQ+ Pride Month from May 30 – June 3, 2024, in-person in New York and streaming throughout the United States, and will feature a mix of premieres and conversations, virtual screenings, and social events. The announcement came today from NewFest’s Executive Director David Hatkoff and Director of Programming Nick McCarthy.“It’s no accident that this year’s NewFest Pride starts on May 30; it’s part of our not-so-secret mission to celebrate Pride 365 days a year,” said NewFest Executive Director David Hatkoff. “We can’t wait to provide a space for the community to come together for bold new films and series, thought-provoking conversations, and joyful social gatherings. This moment calls for celebration and resistance, and we intend to offer opportunities for both in equal measure.”
Emily Longeretta It was a day of support and encouragement among women — peppered with some hope for change — at Variety‘s Power of Women, presented by Lifetime, on Thursday. The event, which took place at Cooper Hewitt, Smithsonian Design Museum in New York City, honored Shonda Rhimes, Anitta, Mariska Hargitay and Amy Schumer, and was hosted by comedian Amber Ruffin. Before the honorees took the stage, Denise, Dominique and Tanya Brown, the sisters of the late Nicole Brown Simpson, paid tribute to their sister following the debut of the trailer for Lifetime’s upcoming docuseries, “The Life and Murder of Nicole Brown Simpson.” The four-part special won’t linger on the crime or the “trial of the century,” in which Brown’s ex-husband, O.J.
Katcy Stephan A film adaptation of author Colleen Hoover‘s bestselling romantic thriller “Verity” is in development at Amazon MGM Studios. Hillary Seitz (“The Unforgivable,” “Insomnia”) is currently writing the script. Eat the Cat’s Nick Antosca and Alex Hedlund will produce.