By Patrick Frater
Alibaba Pictures Buys Variety Show Producer Yinhekuyu
19.03.2020 - 12:17 / variety.com
Alibaba Pictures, the stock market-listed film subsidiary of Chinese tech giant Alibaba, is to pay $57 million (RMB400 million) for a majority stake in variety show producer Tianjin Yinhekuyu.
The company said that the purchase of loss-making Yinhekuyu will help it to build up its own variety show production team and enable greater collaboration with its other businesses. These include ticketing and promotion unit Tao Piao Piao and Alifish, its derivative products unit.
Yinhekuyu is already 20%
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