‘Abbott Elementary’ Creator Quinta Brunson Isn’t Taking Credit for the ‘Return’ of Broadcast Comedies
06.06.2022 - 18:01
/ variety.com
Abbott Elementary” on ABC in December, creator, executive producer and star Quinta Brunson has been credited with spearheading “the return” of the network comedy. She’s grateful for the love, but she isn’t so sure about that particular compliment.“Network, all this time, has still been putting big comedies on the air,” she says. “CBS especially was banging out shows with super high ratings, like ‘Young Sheldon.’ ‘The Big Bang Theory’ was on the air forever.
And ABC: ‘The Conners,’ ‘The Goldbergs,’ ‘Black-ish.’ They’re holding their own.”Still, it’s no question that “Abbott Elementary” represents an exciting new moment in the comedy landscape. The series, which follows a group of teachers at an under-funded Philadelphia public school, quickly became a top ratings earner for ABC. By the second episode, “Abbott Elementary” had drawn in the network’s best numbers since “Modern Family” concluded its run in 2020, and it’s the No.
2 new comedy in the adults 18-49 demographic behind “Ghosts” on CBS.But the numbers also prove something Brunson is more willing to take credit for. “‘Abbott’ is interesting because of the audience it seems to bring back to network [TV],” she says. “I can’t put my finger on it.
Some people just say millennials, but it’s not. It’s a certain type of viewer that wasn’t watching network TV, and ‘Abbott’ has given them a show to watch.”Case in point: Per Nielsen, ratings for the Season 1 finale of “Abbott Elementary” saw a 200% spike after a week of delayed viewing, meaning two-thirds of the key adults 18-49 demographic caught it via DVR, Hulu and other digital platforms instead of during its initial airing on ABC. And in March, the show achieved an especially of-the-moment accolade: Twitter announced it
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