When Endeavor filed to go public on March 31, nearly two years after its first (unsuccessful) effort, it made a subtle but significant change in its pitch to investors. In Endeavor’s first filing on May 23, 2019, the opening line in its prospectus read “Endeavor is a global entertainment, sports and content company, home to many of the world’s most dynamic and engaging storytellers, brands, live events and experiences.” The emphasis was on entertainment, and storytellers.