Universal Music Group and Google have started to discuss the prospect of officially licensing artists' voices for deepfakes, the Financial Times reports. Both parties reportedly hope to develop a tool that would allow the public to create their own officially licensed deepfakes. Presently, deepfakes are trained on machine learning programs to imitate the voices of singers without authorization; the phenomenon broke into public view with the April release of "heart on my sleeve," a song created with generated versions of Drake's and the Weeknd's voices.