Hulu is adding 14 new channels to its pay-TV package in the coming weeks, among them Hallmark Channel and the Weather Channel.
Hulu is adding 14 new channels to its pay-TV package in the coming weeks, among them Hallmark Channel and the Weather Channel.
William Earl Executives from TikTok, TheSoul Publishing, Roku, Hulu, and NBCUniversal join Variety President and Chief Media Analyst of Variety Intelligence Platform Andrew Wallenstein in the Variety Streaming Room for an exploration into how platforms are developing and producing content that will connect with modern audiences on a large universal scale. Victor Potrel, VP Platform Partnerships, TheSoul Publishing; Tedd Cittadine, Head of Content Partnerships, Roku; Reagan Feeney, SVP Live Content Programming and Partnerships, Hulu; Bryan Thoensen, Head of Content Partnerships, TikTok; and Val Boreland, EVP Content Acquisitions, NBCUniversal, sit down for a conversation about what is crucial in building popular content for modern viewership. Find out what video categories — long-form, short-form, comedy, family-friendly and more — are widely engaging to audiences of all ages. Panelists will also talk about how mastering content curation and discovering strategies are important to break through in a competitive media landscape. The session will also explore how programmers are developing loyal audiences by extending the footprint of favorite IP and content brands across various channels and platforms. “As our video content has more social views than any other publishing studio in the world, TheSoul Publishing is thrilled to collaborate with Variety to spark a timely conversation around modern storytelling as audiences are continuing to stream their entertainment at massive levels,” said Victor Potrel, VP of Platform Partnerships, TheSoul Publishing.
Hulu has elevated key programming executives Reagan Feeney and Brian Henderson to SVP roles.
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