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Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to discuss their challenges, best practices and triumphs. Here are the highlights from the event, held Wednesday at 1 Hotel West Hollywood. Competition for Attention Is Fierce In the summit’s opening session, moderated by Variety co-editor-in chief Cynthia Littleton, panelists spoke about dealing with trying to win viewers amid the flood of content across platforms. “We’re competing with everything… This is no longer a linear-timeslot thing,” said Margaret Walker, SVP, NBC brand strategy and audience growth. Domenic DiMeglio, chief marketing officer of Paramount Streaming, said that staying close with fans on social can help inform content-development strategy. For example, he cited “Teen Wolf,” which ended its run on MTV in 2017 but “had a really engaged, rabid social fanbase.” That led the company to develop a “Teen Wolf” movie for Paramount+ that premiered in January.

Michael Schneider Variety Editor at Large The concept of a fall TV season may seem a bit outdated in this streaming age. Yet, broadcasters know that this is their moment in the spotlight. And the marketers at the major networks hope to embrace autumn as one of the best times to break through the noise and introduce their new and returning series. “Some people may feel that fall is irrelevant, that you just launch shows all year round, and we understand that that’s happening, but we have a different approach,” says CBS chief marketing officer Mike Benson. “We actually have made a statement that we love fall. We love not only the change of seasons and warm sweaters and the pumpkin spice lattes, but we love all the new shows coming back.”

NBCUniversal is bolstering the digital side of its television and streaming ranks.

Cambuslang councillor Margaret Walker has now demanded changes are made and said: “Some people have not seen their families and loved ones for ten months. “In South Lanarkshire, which has not come out of tier 4 restrictions and continues to be in lockdown, only essential visits have been allowed at the discretion of the care home manager.“Under our Human Rights Act, public authorities have a legal duty to act compatibly with our human rights in all they do.

Cambuslang councillor has written to the Scottish Government to demand it does more to kick-start the local economy.

A Cambuslang councillor has added her voice to calls for South Lanarkshire Council to change how planning decisions are currently made.