Linda Yaccarino Latest Celebrity News & Gossip

NBCUniversal’s advertising and partnerships group has formalized a new executive structure reflecting its recent moves to streamline efforts in broadcast, cable, sports and streaming.

NBCUniversal (NBCU) has signed BBC Studios Global Distribution COO Maggy Chan to lead its global advertising and partnerships in the U.S., EMEA and Asia Pacific, replacing KC Sullivan, who recently became CNBC President.

Laura Molen, who rose to president of advertising sales at NBCUniversal during a decade-long run, has announced plans to depart the company early next year.

NBCUniversal is getting the jump on the new year, announcing dates for its NewFronts and upfronts presentations next May while touting the ways it has “fueled fandom, growth, and innovation” in 2022.

Linda Yaccarino, head of global advertising and partnerships at NBCUniversal, says despite the intense backlash over his two-plus weeks operating Twitter, Elon Musk deserves patience from the company’s advertisers and business partners.

Brian Steinberg Senior TV Editor Kim Kelleher added oversight of distribution revenue to her portfolio at AMC Networks, a substantial enlargement of her duties at the content company that was recently put under the aegis of a new CEO. Kelleher, who will continue to supervise advertising sales and partnerships, has been named chief commercial officer of the company, best known for its flagship cable network and influential series like “Better Call Saul” and “The Walking Dead.” “A cohesive, forward-looking commercial revenue team that has responsibility for all of our valuable partner relationships across advertisers, affiliates and new digital platforms makes strong strategic sense and Kim is the perfect executive to lead it,” said Christina Spade, who was recently named CEO of AMC Networks, in a statement. “She has brought her own unique talent, ingenuity and dynamic leadership to our commercial revenue group. We are thrilled to apply her abilities to an even more comprehensive role to drive the company’s top-line growth.” Kelleher will report to Spade.

In today’s traditional doubleheader opening of the upfronts in New York, Fox and NBCUniversal execs took digs at the “paywall” strategy of Netflix and Disney, in the first of many salvos expected this week.

NBCUniversal is expanding its relationship with ad tracking firm iSpot, telling a room full of media buyers today that it will offer the company’s data as official currency starting at its May upfront.

Brian Steinberg Senior TV EditorDan Lovinger, a veteran ad-sales executive who has helped supervised outreach to advertisers for NBCUniversal venues ranging from prime-time TV shows to “Sunday Night Football” and the Super Bowl, is getting a new assignment.Lovinger will oversee all efforts aimed at getting advertisers to sponsor NBCUniversal’s Olympics and Paralympics broadcasts, a pillar of the company’s programming strategy representing hundreds of hours worth of some of TV’s highest-priced inventory. Lovinger, who had been an executive vice president, has been elevated to president, and will report directly to Linda Yaccarino, NBCU’s global chairman of advertising sales and partnerships.

NBCUniversal has confirmed it will host its annual upfront presentation to advertisers on May 16, an in-person event to be preceded by several other spring presentations to media buyers.

Brian Steinberg Senior TV EditorNBCUniversal has pushed in recent months to change the way TV audiences are measured and to shake up the methods Madison Avenue uses to place ads, but at least one thing about the Comcast-backed media conglomerate will remain the same: the location of its main upfront presentation.NBCU pledged to hold forth from Radio City Music Hall once again, just as it has for many years before the coronavirus pandemic scuttled the in-person extravaganzas that have become so much a part of the TV networks’ annual pitch to advertisers. The owner of the NBC, MSNBC and USA networks said it would kick off the industry’s annual Upfront Week on May 16, with an evening event aimed at promoting Spanish-language outlet Telemundo, marking a return to at least some of the traditions of the annual market, when U.S.

NBCUniversal has wrapped its upfront advertising sales for the upcoming season, describing it as a “watershed moment and a clear signal that everything has changed.”

Jill Goldsmith Co-Business EditorNBCUniversal Monday named Linda Yaccarino chair, Global Advertising and Partnerships, adding data strategy, local and regional sports network sales and cross-company strategic initiatives to her portfolio, along with global and national sales.She will continue to report directly to Jeff Shell, CEO, NBCUniversal.Earlier this year, NBCUniversal unified its linear and digital assets as One Platform and introduced ad-supported streaming with Peacock.

Brian Steinberg Senior TV EditorNBCUniversal consolidated ad sales for its local stations and regional sports outlets under its ad-sales chief Linda Yaccarino, adding to her duties at the large Comcast-controlled media conglomerate.Yaccarino will continue to oversee the company’s national advertising sales, as she has done since the fall of 2012. She joined NBCUniversal in September of 2011 from the former Time Warner to oversee cable and digital ad sales.

Comcast's NBCUniversal and Sky divisions have unveiled the executive team for their new global advertising and partnerships services unit. KC Sullivan will lead the unified Global Advertising & Partnerships team as president & managing director of global advertising & partnerships, the companies said on Thursday.

Dade Hayes Finance EditorNBCUniversal and Sky have set the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month.President and Managing Director of Global Advertising & Partnerships KC Sullivan will lead the unified group and bring the offering to market.

Also Read: NBC Fall Schedule: 'Law & Order: Organized Crime' to Air Thursday After 'SVU'“At NBCUniversal, we’re excited to produce an Upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike,” said Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal. “Historically, this event is about the future of programming; this year, it’s about the future of our industry–a future where we can meet audiences wherever they are, with the stories

By Brian Steinberg

NBCUniversal will reduce advertising loads across its networks and add more entertainment and news content as the novel coronavirus pandemic continues, and as families quarantine at home. “Now, people all across America are turning to us more for the content that comforts them and connects them to the outside world,” NBCUniversal ad sales and partnerships chairman Linda Yaccarino wrote Monday in a blog post.

By Jill Goldsmith

NBCUniversal's Linda Yaccarino told the World Economic Forum in Davos, Switzerland, on Tuesday that the media industry got the consumer experience "really wrong" in live linear TV in the U.S., but the company's planned streaming service Peacock will ensure that "the viewer doesn’t experience ad nauseam the same ad over and over."During a panel titled “Shaping the Future of Media, Entertainment and Culture,” which also featured Nielsen CEO David Kenny and Marc Pritchard, Procter & Gamble's chief

By Dino-Ray Ramos