Mike Wass A cartoon character by design, Oliver Tree’s comical image and mastery of over-the-top gimmickry can be a double-edged sword. Simultaneously a living, breathing meme and a genre-fusing sonic adventurer of the highest caliber, this is an artist who artfully combined alt-rock, pop and electronica on 2020’s “Ugly Is Beautiful” — while going viral for performing on stilts and riding the world’s biggest scooter. Instead of returning to that wacky musical well, the 28-year-old reinvents himself as a country star on his sophomore album, mixing pathos with pristine hooks on “Cowboy Tears” (out today).Tree’s change of direction is a result of spending six months of the pandemic at his grandparents’ ranch in Northern California.