We’ve all heard skincare experts discussing the benefits of double cleansing, but is it just a sneaky marketing ploy? And what does the term actually mean? Hint: it’s not a shampoo-style rinse and repeat. “Double-cleansing isn’t just as simple as cleaning your face twice – it actually involves using two different types of cleanser,” says Dr Hiba Injibar, consultant dermatologist and founder of Dermasurge on London’s Harley Street.