is now going mainstream—so much so that searches for cold plunge therapy increased by 521% in the past year, according to . That's no surprise, seeing as , , and all shared cold plunge journeys on social media this past year, while performers like , Drake, Madonna, , and Lady Gaga have openly used them as part of their post-show routines for some time. Cold plunging is also, unsurprisingly, , having amassed several billions views.Another person who swears by cold plunging? Courtney Cox, who shared her love for ice baths with Glamour “I thought I would never do a cold plunge.