Netflix India Content Chief Monika Shergill Lays Out Growth Roadmap (EXCLUSIVE)
Naman Ramachandran India is the fastest growing market market in the world for giant streamer Netflix and Monika Shergill, VP, content, for the country, has a clear plan to keep the trajectory going. “A healthy streaming business, according to us, has to be built on the strong fundamentals of engagement, where we are doing very well, and revenue and profit as a global service. We are a profitable service – in many of our markets, we are on the path to profitability,” Shergill told Variety. Earlier this year, Netflix co-CEO Ted Sarandos had said that content watching grew by 30% last year in India and revenue grew by 25%. In a subsequent earnings call, Sarandos addressed the importance of pricing in India, saying: “We’ve got to get pricing and the main payment methods right.”