Box Office: ‘Barbie’ Heads for $100 Million Breakout, ‘Oppenheimer’ Aims for Strong $50 Million
Rebecca Rubin Film and Media Reporter “Barbenheimer” is officially here, and the battle between the bomb and the bombshell is about to ignite the box office. Greta Gerwig’s cotton candy-colored “Barbie,” starring Margot Robbie as the plastic, fantastic doll, is expected to generate a huge $95 million to $110 million from 4,200 North American theaters over the weekend. Given the omnipresence of “Barbie” (the marketing is practically inescapable, with enough memes and marketing tie-ins to last a lifetime), initial estimates are all over the place. Warner Bros. is projecting a more conservative $75 million to start, while rivals and exhibitors believe the PG-13 movie could make as much as $140 million between Friday and Sunday.