Streaming NBC News Now Aims to Vie With Linear News Outlets
Brian Steinberg Senior TV Editor Cable subscribers typically recognize a handful of news brands, including CNN, MSNBC and Fox News Channel. If Comcast has its way, they may start to search more readily for one outlet that has been linked more readily to the emerging realm of broadband. NBC News Now, the free ad-supported streaming service launched by NBC News in 2019, is set to be made a bigger a part of Xfinity, the consumer-facing cable-and-broadband service from corporate parent Comcast. NBC News Now will, starting Monday, become part of the company’s X1 platform and channel guide, alongside 20 other FAST channels. Users will see its offerings throughout various guides, including the ones pointing to live programming.