Amanda Bynes' last film credit, but it appears she is ready to be back in the spotlight again.Once a Hollywood leading lady when it came to romantic comedies of the late 2000's, the former child star abruptly quit comedy with a single tweet in 2010, seemingly at the peak of her career."Being an actress isn't as fun as it may seem. If I don't love something anymore, I stop doing it.
ZEE5 Global’s Archana Anand On ‘RRR’s Success, Sports Rights In India And Finding A Niche In The U.S.
30.12.2022 - 05:39 / deadline.com
The year is nearly up and ZEE5 Global Chief Business Officer Archana Anand is headed into 2023 in bullish mood. The South Asian streamer, which operates in 190+ territories including the U.S. and offers about 200,000 hours of content, is coming off “our best year yet, and we’re ending it on a high,” she says.
In a wide-ranging interview with Deadline, Anand explains how India’s biggest film in memory, RRR, helped catapult the service to new heights globally this year, with a 209% year-on-year increase in consumption from January to October 2022 recorded. In the U.S., it has become the streamer of choice for many Indians and South Asians.
Archana also reveals South Asian content is picking up audiences where even Bollywood hasn’t, with languages such as Telugu dominant among ZEE5 Global subs in the U.S. (a 20% share of local subs) and Australia (13%). While the Telugu language RRR has evidently led the charge, other non-Hindi titles such as Valimai, Karthikeya 2 and Fingertip have also driven viewing.
ZEE5 launched in the U.S. in 2021 and quickly found a niche among local South Asian audiences there by targeting them in local grocery stores and working with student associations. Dubbing and subtitling has led to major upticks in the U.S. and UK among other territories, says Anand.
In terms of content, ZEE5 Global has pushed closer towards the West with The Broken News, a remake of Mike Bartlett’s BBC drama Press, and is actively working on creating an original series out of the U.S., with a call to creators having gone out earlier this year. ZEE5 sources say the status of this initiative remains “under discussion” with updates likely to follow further down the line.
Anand and her ZEE5 colleagues will be hoping the
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