Jem Aswad Senior Music EditorMass Appeal has named two key executive hires —two “trailblazing women who will play a pivotal role in elevating and expanding the entertainment company’s presence,” according to the announcement.Jessica Rivera (pictured above, left) will serve as the General Manager of Music, overseeing the creative and day-to-day operations of Mass Appeal’s music division (label and publishing) and contributing across Mass Appeal’s other two divisions in content and creative