WWE And Foxtel Set Expanded Rights Deal In Australia, With Binge Becoming WWE Network’s New Streaming Home
28.09.2022 - 02:37
/ deadline.com
Australia’s Foxtel Group, which is majority-owned by News Corp., has set an expanded rights deal for the WWE in Australia, including a streaming shift reminiscent of the wrestling outfit’s U.S. alliance with Peacock.
The WWE Network, formerly a stand-alone streaming service, will be subsumed into Binge, a Foxtel outlet. The companies did not disclose any terms for the new multi-year agreement, which also encompasses linear TV, but a person familiar with the deal said it marks a significant increase over the prior one reached by the parties in 2017. The total footprint is about 4.5 million subscribers on Foxtel as well as streaming outlets Kayo Sports and Binge.
Under the deal, Foxtel will launch a dedicated, 24/7 WWE channel, which will be a venue for all premium live events. Those WWE events, which used to cost as much as $30 apiece on a pay-per-view basis, will also be included at no extra charge on Fox8, a pay-TV channel owned by Foxtel.
The extension of business dealings with a key part of the Murdoch media empire comes as Fox faces a decision Stateside about Friday Night Smackdown. A 5-year deal reached by the parties in 2018 will expire next year.
“We are thrilled to remain the long-term partner of WWE, and be part of what will be an exciting new chapter for WWE in Australia,“ said Amanda Laing, Foxtel Group Chief Content and Commercial Officer, in a press release.
“For generations, WWE has delighted fans across the globe and we’re thrilled this expanded partnership makes BINGE the new streaming home of WWE in Australia,” Binge Executive Director Alison Hurbert-Burns said.
“With its far-reaching and engaged audience, the Foxtel Group has been a trusted and long-standing partner of WWE for more than 20 years,” said WWE