Francesca Cumani Britain Instagram Francesca Cumani Britain

Would you wear old clothes to Royal Ascot?

A post shared by Francesca Cumani (@francesca_cumani)Although Royal Ascot’s environmentally-conscious style guide is to be applauded, there are some labels for whom the prospect of high-spending attendees is a light at the end of a long dark tunnel of dramatically reduced order books.

In 2014, it was estimated that the event can boost the British fashion industry by as much as £33 million each year. It’s an especially significant potential contribution after the disastrous effects of lockdown,.

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