When does Holly Willoughby’s new Wim Hof show Freeze The Fear start?

They say cold-water swimming has its health benefits, but from the looks of BBC’s new show, dipping in the icy cold brings more challenges. The new trailer for Freeze the Fear with Wim Hof, aka The Iceman, features eight celebs embarking on an epic adventure through the sub-zero temperatures of Northern Italy. Across the six-part series, they’ll be living together in a tented village surrounded by snow, and be testing themselves – both physically and mentally – with challenges like walking barefoot in the snow and freezing showers.

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She is the golden girl of ITV, fronting both This Morning and Dancing on Ice. So it's perhaps unsurprising that ITV bosses were sent into a 'tail spin' when Holly Willoughby revealed she had tested positive for Covid-19 this weekend. "ITV have been really careful to make sure their presenters are working in the most Covid safe was so it's a real blow that Holly tested positive," an ITV source told OK! They said the timing could not have been worse, coming as it did in the wake of Philip Schofield being forced to miss shows when he himself tested positive and Holly's period of absence while she filmed Wim Hof's Superstar Survival with comic Lee Mack.

Naman Ramachandran BBC Three series “Munya and Filly Get Chilly,” a spin-off from BBC One‘s “Freeze the Fear with Wim Hof” produced by Hungry Bear Media, is set to offer a light-hearted take on the challenges of the main show, which will follow a group of celebrities facing a test of mental strength under the guidance of extreme athlete Wim Hof. In the spin-off, presenters, comedy stars Munya and Filly, will immerse themselves in sub-zero temperatures and take on Hof’s challenges, from breathing exercises to ice baths and beyond.

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Holly Willoughby recently shared a behind-the-scenes look at her new BBC TV show with fans, which she'll present alongside comedian Lee Mack. Several celebrities go on “once-in-a-lifetime, epic adventure” in the BBC One challenge show named Freeze the Fear with Wim Hof.

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Holly Willoughby has shared a behind-the-scenes look at her new BBC TV show with fans.This Morning presenter Holly, 41, is set to appear on a new BBC One challenge show, Freeze the Fear with Wim Hof, which will follow famous faces as they take on some epic mental and physical challenges set by “The Iceman” himself - Dutch extreme athlete and cold-water therapy advocate, Wim Hof.The star will present the show alongside comedian Lee Mack as several celebrities go on “once-in-a-lifetime, epic adventure”. Posting a photo of herself and the 53 year old comedian grinning as they wrapped up warm in winter gear, Holly wrote: “And so the adventure begins… Freeze the Fear with Wim Hof, coming soon to BBC One and @bbciplayer”, before tagging some of her co-stars.

Holly Willoughby has revealed how ‘life-changing’ her new show was for the celebrities involved, with Gabby Logan, in particular, having ‘pivotal changes’ despite being ‘hard as nails. ’The This Morning presenter has been busy hosting her new series Freeze the Fear alongside comedian Lee Mack. Appearing on The One Show to give the scoop on her latest project, Holly revealed that the BBC star and former gymnast went on a ‘journey’ as she learned to ‘let go.