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18.01.2022 - 23:02 / dailyrecord.co.uk
Face mask rules are set to remain in place in Scotland, but there may be more positives than simply stopping the spread of Covid.
According to a study, women actually find men wearing a face-covering more attractive.
Researchers from Cardiff University found that surgical masks can be alluring to the opposite sex - reports Wales Online.
Published in the journal Cognitive Research: Principles and Implications, the study measures the way different types of face masks changed the level of attractiveness of 40 male faces.
They found that the type of mask actually matters with blue medical masks increasing facial attractiveness more than other kinds.
Dr Michael Lewis, a Reader from Cardiff University’s School of Psychology and an expert in the psychology of faces, said: “Research carried out before the pandemic found medical face masks reduce attractiveness – so we wanted to test whether this had changed since face coverings became ubiquitous and understand whether the type of mask had any effect.
“Our study suggests faces are considered most attractive when covered by medical face masks. This may be because we’re used to healthcare workers wearing blue masks and now we associate these with people in caring or medical professions. At a time when we feel vulnerable, we may find the wearing of medical masks reassuring and so feel more positive towards the wearer.
“We also found faces are considered significantly more attractive when covered by cloth masks than when not covered. Some of this effect may be a result of being able to hide undesirable features in the lower part of the face – but this effect was present for both less attractive and more attractive people.”
In the study, 43 female participants rated the attractiveness of
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