nme.com
14.06.2022 / 19:45
Hennessy x NBA: Live and Direct With AJ Tracey Onboard a Floating Basketball Court
In partnership with HennessyParked in the middle of one of the Capital’s most bustling water lanes, AJ Tracey performs live from a slick, jet-black basketball court in front of Tower Bridge. Flanked by Uber boats and tourist cruises, he’s taken to the barge-turned-court-turned-stage to kick off the opening ceremony for the unveiling of the UK’s first floating basketball court, which is travelling down the River Thames between Woolwich and The Houses of Parliament – a collaboration between Hennessy and the National Basketball Association (NBA), in a three-day celebration of the sport in London.The floating court is the latest launch in the ‘Courts Beyond Limits’ series, a global collaboration from Hennessy and the NBA that unveils first-of-their-kind basketball courts at iconic locations around the world, and has already hosted pop-ups in Sydney, Lagos, Hong Kong and Shanghai.