Rami Malek‘s Hollywood breakout came partly thanks to his role on “Mr. Robot,” which landed him an Emmy for Outstanding Lead Actor in 2016.
03.01.2023 - 18:17 / deadline.com
Warner Bros Discovery has enlisted measurement firm VideoAmp to track ad campaigns across screens for the company’s network and brand portfolio, which spans sports, news, lifestyle and entertainment.
An announcement of the companies’ agreement said it followed the completion of a “first-of-its-kind test-and-learn” process designed to turn up alternative ways to gauge video ad performance. The process has grown more complex as streaming, social media and digital outlets have surged — across a much broader distribution dashboard — and traditional linear viewership has declined. VideoAmp will look to commingle set-top box and smart TV data in order to help ad buyers and planners.
The agreement is the latest signal that the media business remains on a quest to develop viable alternatives to Nielsen measurement. While Nielsen is still in business with WBD and other media giants, and complaints about the firm have been common over many decades, it has fallen under a darker shadow of skepticism in recent years. The Media Rating Council, an independent, non-profit watchdog, has revoked its accreditation for Nielsen’s national TV ratings in the wake of admissions by Nielsen that it undercounted both linear and streaming viewers. The company has publicly apologized, but CEO Sean Kenny has maintained that any errors were relatively minor in the scheme of things. While a number of upstart rivals have emerged in recent years, Nielsen remains the dominant force in measurement, though the runup to this spring’s upfront season figures to be a multi-player contest.
During his time leading Discovery, which merged with WarnerMedia in April 2021, WBD CEO David Zaslav repeatedly expressed frustration with Nielsen’s methods. Speaking with
Rami Malek‘s Hollywood breakout came partly thanks to his role on “Mr. Robot,” which landed him an Emmy for Outstanding Lead Actor in 2016.
Ken Lowe, former CEO of Scripps Networks Interactive, is joining the Warner Bros Discovery board of directors.
EXCLUSIVE: Deadline hears that Warner Bros. Television is developing a limited series about Buster Keaton which has Oscar and Emmy winner Rami Malek playing the vaudeville-turned-silent comedy movie star.
More than 200 BT Sport staff who transferred to the company’s joint venture with Warner Bros Discovery in the UK and Ireland are at risk of redundancy.
Stephen Fry-Narrated Doc Set For Prime Video
Veteran Warner Bros. Television casting executive Findley Davidson has departed the studio after 15 years, most recently as head of New York casting. She has launched her own, New York-based independent casting office, Findley Davidson Casting, which will offer casting services for film, television, and theatre.
EXCLUSIVE: Warner Bros. Discovery (WBD) is handing many of its UK and Ireland staff a one-off payment of £1,000 ($1,200) to help combat the cost of living crisis.
Antony Root, the long-serving HBO Max EMEA original programming chief, is to exit his role at Warner Bros. Discovery (WBD) and retire from the industry.
In our review of Hlynur Pálmason’s “Godland,” an acclaimed drama that premiered at the Cannes Film Festival last year, we described the film as a “hypnotic, spiritual, slow-cinema look at 19th century Iceland.” By all accounts, the film was a mix of the spartan, quiet explorers featured in the films of Werner Herzog, which meets the spiritual aspects of Martin Scorsese’s stark and spare religious drama, “Silence.” We dug “Godland” so much that we put it on our list of The 25 Best Films Of 2023 We’ve Already Seen, aka 2022 festival movies we already reviewed that are coming out this year.
Warner Bros. International Television Production Spain has hired former Mediaset España director Alberto Carullo as Head of Drama.
Warner Bros Discovery and the European Broadcasting Union have won the auction for Olympic Games broadcasting rights between 2026 and 2032.
Warner Bros, whose Elvis Presley biopic Elvis has been near the top of the conversation this awards season, on Friday reacted to the death of Lisa Marie Presley. The only child of the King of Rock and Roll died Thursday at age 54 after being rushed to the hospital earlier in the day.
Warner Bros. Discovery and Prime Video have struck a major content deal in France that will see HBO content plus 12 channels available on the Amazon platform in the nation.
Warner Bros. is keeping their most prolific TV producer of the last decade in the fold. Greg Berlanti has closed a massive new four-year exclusive overall deal for his Berlanti Productions to remain at the studio for its television operations into the year 2027.
Media ratings collective OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the Video Advertising Bureau have formed a joint committee to push alternatives to Nielsen numbers.
The days of Warner Bros. Discovery cutting content for tax purposes are over, according to CFO Gunnar Wiedenfels.