UK Game Show ‘Limitless Win’ Heading To U.S.; Endemol Shine North America Takes Out Hot Ant & Dec Series
02.03.2022 - 02:01
/ deadline.com
EXCLUSIVE: Limitless Win, the hit British game show fronted by Ant & Dec, is potentially on its way to the U.S. with Endemol Shine North America.
The Lego Masters producer is pitching the non-scripted format, which is one of the highest rated formats to come out of the UK in a number of years, to buyers.
The ITV series features the world’s first limitless jackpot and a money ladder that never ends – contestants across the first five-part run totaled winnings of nearly £3M.
Pairs of contestants must earn some lives by facing a series of quick-fire questions against the clock with each correct answer earns them five precious lives. Then the face the limitless ladder, where the answer to every question is a number and the aim of the game is to get as close to the correct answer as possible, without going over. If they go under the correct answer, they lose lives, but if they go over, they leave with nothing. If they give a correct answer, they bank the last money amount passed in a Who Wants To Be A Millionaire-style. They can leave the game with that money at any time by hitting the cash out button. But, if they crash out before they cash out they lose any money banked. The ladder also has several lifelines hidden on it, these are unlocked as they climb.
The series launched earlier this year and featured the likes of NHS workers Will and Kathryn winning £500,000.
Its premiere episode recorded over 6M viewers over its first 28 days, making it ITV’s biggest new entertainment series launch since The Masked Singer. It also drew a young audience with an average share of 48% of 16-34s tuning in.
It was created by Hello Dolly, the production company run by ex-Who Wants To Be A Millionaire? exec producer Victoria Ashbourne and her
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.