Mark Shapiro Guinea Netflix sports love Mark Shapiro Guinea Netflix

UFC-Disney Rights: Endeavor President Mark Shapiro Says Renewal Talks Could Start Soon; Amazon And Apple In The Mix, But Company Doesn’t Plan To Be Netflix’s Sports “Guinea Pig”

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The extensive ties between UFC parent Endeavor Group Holdings and Disney mean the media company is likely to be “open to a renewal conversation sooner rather than later,” in the assessment of Endeavor president Mark Shapiro.

Disney and the UFC signed a five-year rights deal worth a reported $1.5 billion. The pact took effect in 2019, meaning it is due to expire in a little more than a year.

Sports rights in general have continued to surge in the intervening years, and the UFC’s popularity continues Speaking at a conference hosted by Wall Street firm RBC Capital Markets, Shapiro noted the many ties between Endeavor, which also owns talent agency WME, and Disney.

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