Amber Dowling Disney+ is preparing to greenlight original Canadian content. However those seeking to place programming with the northern contingent of the Mouse House may not be preparing pitches the streamer is actually looking for. Less than a year after former Shopify e-commerce director Jason Badal took the top job as VP and GM of Disney+ in Canada, he sat onstage for a spotlight Session at content Canada to discuss the company’s push into general entertainment content. Specifically, he revealed the company is looking to blow out the Disney Star portion of Disney+. “That’s where all of our audience-expanding content is,” he explained. “I love to hear that people with older kids or younger kids love our product, but I’m always trying to, even on a one-to-one basis, remind people that there’s older-skewing general entertainment content.”