Fox Corp Brian Steinberg-Senior audience pandemic coronavirus Fox Corp Brian Steinberg-Senior

TV Networks Want to Yank Nielsen Accreditation

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variety.com

Brian Steinberg Senior TV EditorThe nation’s big TV companies are calling for a new yardstick.A trade organization representing Disney, ViacomCBS, NBCUniversal, Fox Corp.

and other media giants is calling for the organization that signs off on Nielsen’s methodology for measuring TV viewership to yank accreditation, an aggressive maneuver in an era when media outlets and the advertisers who support them are scrambling to figure out how to count viewer eyeballs across an increasingly unwieldy.

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