Britain President travelers Pool Britain

Top priorities for family holidays include affordability, relaxation, and being near pool

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www.dailystar.co.uk

Families prioritise affordability, relaxation, and access to a pool when looking for a holiday, research has revealed.A survey of 2,000 adults, with children under 16, has uncovered what the UK is most looking forward to about holidays this year – and what they struggle with.Value for money and cost was the biggest consideration for holiday-goers (50%), followed by rest and relaxation (46%), and a pool (42%).But the variety of food on offer (also 42%) came ahead of being near the beach (40%).Other top priorities when it comes to booking a holiday include precise planning, immersion in local culture, and trips with extended friends and family.It also emerged 45% found the prospect of hunting for the perfect holiday exciting – but 31% think it’s frustrating.And the research, commissioned by Hilton, revealed 62% find it difficult to please everyone when finding the perfect family destination.It also emerged over three-quarters (77%) said simply spending time with family is the most important thing to them post-pandemic.And two-thirds (66%) have plans to book with extended family to make the most of time away.Patricia Page-Champion, senior vice president and global commercial director at Hilton, said: “There is a huge amount of pent-up demand for people to take much-needed breaks from their everyday lives to recharge, relax, and experience the world around them once again.“Inspired by our 2022 Trends Report, our findings illustrate how the events of the last two years have affected traveller preferences and passions.”The study also found almost half (49%) are planning to take longer breaks this year than pre-2020 – with 37% admitting they had not used their full annual leave allowance.Holidaymakers plan to spend an average.

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